Draft - Startups’ grand illusion: You have to be 10x better than what’s there - Form Text Source

[MariaEuler]

Original Post: 10221

Startups' grand illusion: You have to be 10x better than whats there

Hey folks! I am about to publish a blog post below. Thought this might be a good place to get some eyeballs on it before it is released , and generally this group might be interested in the subject of how we can build a more open, innovative and user-centric internet. Thanks for sharing your perspective! We all have heard it: In order to build something valuable you it has to be 10X better than whats there. It seems like an accepted law of entrepreneurship. A law so strong that…

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Draft - Startups’ grand illusion: You have to be 10x better than what’s there - Form Text Source

[image] There is an accepted “law” of entrepreneurship: in order to build something valuable, you have to be ten times better than what already exists (as proven by Google + which arguably had some better features than Facebook but failed to tempt people away). Why does this law exist and what can we do to change it? Oliver Sauter believes it comes down to: Costs to switch (time and mental effort) > additional benefit offered x~10 Such growth requirements have produced some great leaps in i…