As i won’t be there in the PM of the 5th, I am giving my feedback here.
My review of team external of the last few months that – in my opinion- lead to a suboptimal outreach.
With this I hope it can be read as constructive feedback to be taken into account if ‘option 1’ would be the selected option. (equally open to receive constructive feedback concerning R&O as I am really not claiming that R&O is the perfect team)
• Slow reaction on edgeryders post, leading to missed opportunities
- eg latest example where the add on samenhuizen & Habitat groupé took 4 days to be done, just 2 days before the actual presentation. Moving it online might have attracted more people to the presentation.
• Insufficient proactivity/reactivity
- e.g. The relaunching of presentations was announced by R&O in the coordination group meeting of 16/03, stressing this was impacting Team External. The redesign of the flyer was done end of april, the updated of the website done in june, the design of posters initiated on june 19th (initiated by Lee, not team external)
• Insufficient follow-up
- e.g. flyering, news letters
• Efficiency / difficulties obtaining results
- e.g. the proposal about outreach to be presented in the PM of 05/07, requested in the group coordination meeting of 17/06, which after several talks/meetings started end of June and finally led to the statement on July 1st that it wasn’t clear what was expected.
My concerns related to option 1:
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A first concern is that I fear there will be no improvement of the outreach, as I don’t see how the above points are concretely tackled with this option.
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A second concern is with Liesbet who indicates struggling with time now already (which I can understand). Option 1, where is explained that the coordination of all pools (except from the flyering), together with the distribution, follow-up, review and reporting of the respective pools will be done by the coordinator of Team External (one person being Liesbet). For me this will add quite some extra workload for her. I don’t see this very feasable / highly realistic (unless some major changes are happening in her life that I am not aware off).
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A third concern is with adapting the way of working in team External now. This won’t go from one day to another. We have only a couple of months left to act. Reviewing the way of working now, after 3,5 months, seems to me too late. What you need now is a stable, routined team which is today already working (more) efficiently.
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A fourth concern is with the stability of the team and assigning to them one of the most crucial tasks at this moment. Team external has gone through some changes in team set-up, and is one of the main teams integrating EM/AM. Assigning such an important task to a less stable team, seems risky. What you need is a stable, routined team which is today already working (more) efficiently.
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A possible 5th concern . If I understand well, you want to create different pools for the different communications (newsletter, instagram + linkedin, website,..). I see it now as a problem to have communication spread over 2 different teams. This creates misalignment in communication. My concern is that you will create even bigger misalignment if you spread the communication over 4 different pools. And for me this will also be less efficient/more overhead for the coordinator.