Hey guys, so we students of Alberto’s class at Politecnico and were asked to brainstorm some ideas for a social media plan for unMonastery. This a pretty long post, but let us know what you think works or not.
So to start we felt social media’s strength is in its ability to engage users to participate or leave their mark in a simple and quick way. Virility is based on how interested users are in the subject. Knowing this, can we design a campaign that brings together a global community around the common unMonastery cause while giving them attractive content to share amongst their friends?
There is also an opportunity to using this voting period also as a way of understanding the community that is supporting unMonastary, as a way of uncovering their motivations, and then taking and understanding these motivations to build upon future campaigns. This might make the campaign more enganging than just voting.
An interesting avenue could be to create an integrated social media campaign using Facebook, twitter, pintrest. Facebook is a powerful platform to spread content, such as videos and images. Twitter allows for a strong virility around voting itself, allow us to spread a singular message that each user can than adapt in their own way. Pintrest gives you the access to an underground social innovation following, and can be a way to create fun content like d.i.y solutions that are related to the areas of interest of the EdgeRyders. The plan could be deployed in a few steps
Stage 1: Activate the users that already know and are passionate about the project to vote for unMonastery and to start a hashtag that will hopefully catch on with future voters. Having those who are participating in the project reach out to their friends as a primary first level voters. This can be spread through twitter using a hashtags such as #voteunMonastery.Another interesting hashtag you can play with is #oraelavora or #timetowork in english. This hashtag is a wordplay on the motto of the benedict monastery ora et labora.
So as we ask people to vote for the project we can get them to also post on Twitter and Facebook that they voted and why they voted. An example could be
" #voteunMonastery because we need new systems of citizen engagement "
We can also ask users to draw their vision of a new world take a picture on their phone and upload it the #voteunMonastery
Stage 2: Is to start to create content that can be shared centrally through a pintrest, Twitter and Facebook pages of unMonastary that is easy for people to share, to their friends.
Examples could be:
A. create a short video series (2 mins or less) under the name of unStories to promote each initiative in the project.
#1 UnStories. Solar pannel.
#2 UnStories. Urban gardening
#3 UnStories. Wii Networks
ecc…
B. Create D.I.Y image tutorials that can be posted on twitter similar to this: http://media-cache-ec0.pinimg.com/236x/3f/6e/e6/3f6ee6f91ebfde236e17c226cc7f8a97.jpg . This is only an example but you get the idea that you can make interesting tutorials on a number of subjects the Edgeryders are knowledgeable in and this content can spread and help direct traffic to voting for unMonastary.
Stage 3: Can be creating custom profile / cover images for others to use on their profile pages that are centered around voting for unMonastery.
What do you guys think?