I see this already!
Simple, effective and useful. I totally agree with the importance of using this campaign to create meaning and support the launch of the unMonastery on the 1st of February. Excellent work, and much simpler than what I had baked up - which is probably a bit of a complex thing to do in such short time! I also agree on the fact that we should kick-off by building on what we have, and for the moment we have beautiful projects which can tell about the unMonastic approach to problem solving by going deeper into the project proposals. I would create momentum online around the single projects, scattered from now until the 13th of March: something like thematic Twitterstorms around #unStories.
So if I get this right, at the end of the campaign we would end up with this kind of stuff:
- a centralized hashtag to badge individual pieces of content (latin is a good take since it solves the question of the language to use, I like the wordplay: I really think that sense of humour is a way to promote the unMonastery)
- channelling voting reasons in order to reframe the pitch of the unMonastery: I would do 2 sessions on that, one aiming at the global community and one aiming more specifically at the locals
- content to share (not sure I understood this part correctly)
- #unStories: short presentation videos of the unMonasterians' projects
- thematic Twitterstorms (say, 30 min around each project) during which single challenges/unMonasterians can answer questions, produce content, explain what they are up to and what they have in mind and other people can share knowledge on their mission.
- customized profile pages to use on Facebook / Twitter to promote the unMonastery and promote votes
Awesome. Let’s see how this works out.
Last question: I know this was part of an exercise during a Service Design course, but would you guys be in any ways interested to participate?