Fascinating!
Fascinating. Aside from my own double identity as musician/economist, there seems to be an Internet implication here: that you don’t want to be the same person to different people. And that must mean Facebook is bad, because, well, it is famously difficult there to show different things to different people, and you end up with potential employers looking at picture of you drunk, stoned, or angry at a street demo.
A 2FACED1 world (if I understand it correctly) has a different information architecture than most of the online world, I am afraid. Charlie Stross makes this point beautifully here.