Guys, please do not do SEO. It’s a fool’s errand, unless you (1) are a consumers goods company and (2) you are prepared to stay in the SEO arms race with all other consumers good companies.
Our comms are always going to be personal, hyperlocal, idiosyncratic. SEO just does not serve the type of market we are in. Nobody impulse buys a 500K apartment.
On top of that, any improvement in performance (again, performance in a space that does nothing for us) comes with technological debt: subscriptions that need to be paid, libraries that need updating, the works. You may not see it, but we have some of that now: someone updates the Edgeryders server, the Nextcloud server, renews the domains etc. Tech is time consuming and can be expensive, so a very good case must be made for any extra. What is your argument?