Team External -- general communication 2026

Hi @els ,

Thanks for the feedback about the registrations; that is very useful information for us.

It is indeed a bit disappointing.

Do you also know where they found the information? And if it was trough a flyer, where they found it?

Joannes is coordinating the flyering, I will catch up with him on that.

I think extra posts on socials would also be usefull; I’ll catch up with Odile on that.

We could have an extra meeting next Tuesday, but more important than having meetings is the doing (flyering, posting on social media, in short spreading the word) :slight_smile:

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Hi Liesbet,

the info can be found in the google forms (accessable with the reef account)

Ad on Habitat and participation: 3 times

Ad on samenhuizen

Flyer: the barn (not specified which one)

Flyer in Zennebar

Flyer in barn bioshop in jette

Through a friend

Google (?)

Facebook

Un membre de sysmo groupe entraide

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MEETING MINUTES 7 April 2026

Present: Joannes, Odile, Manuel, Liesbet.

Here’s what we need to do, as soon as possible:

    • JOANNES: Rework the folder distribution system and urge all Reeflings to distribute flyers

    • LIESBET: Reach out to Daniel and Mathilde to invite them to join Team External

Next meeting: Eather Tuesday 14 April (extra meeting) or 21 april 2026

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MEETING MINUTES 14 April 2026

Present: Joannes, Manuel, Liesbet.

Presentations and Website Updates

  • Presentations have been rescheduled
  • Only the dates will change; registration links remain the same
  • Website needs updating: Manuel will update the website this evening → Done meanwhile
  • Habitat et Participation still to be done → Done meanwhile
  • Samenhuizen already done
  • Keep next meeting on Tuesday to build momentum

Flyer Distribution and Follow-up

  • Route 6 issue – Sterre can’t do it for another two weeks
  • Many shops on this route have never been visited
  • Area with families with children, alternative commune
  • Joannes cannot do it due to time constraints

Flyer stock management

  • Manuel will bring half of the remaining flyers to the plenary meeting tomorrow
  • Els has 60 flyers left
  • Manuel will give the folders he has to Ugne, who will attend the plenary

New follow-up system operational

  • Joannes has set up an automated process
  • Updates in batches following multiple reports
  • Most routes poorly maintained since October/November
  • Only Route 1 well served

Recruitment and Marketing Strategies

Newsletter sharing strategy

  • Manuel to create new newsletter with correct dates
  • Manuel will ask all Reeflings to share the latest newsletter with 3 friends
  • Word-of-mouth approach

Social media coordination

  • Hack LinkedIn algorithm with coordinated comments
  • Tag all partners in posts, like Stekke + Fraas and others
  • Hashtags: #cohousing, sustainability, #sustainablehousing, …
  • Possibly organise during Sunday hangout

Print new flyers

  • Reprint current brochure with correct folding
  • Add A4 poster (not A3 – too large for noticeboards)
  • Site publicity postponed until building permit is finalised

Next Actions

  • Manuel: Website updates tonight, create new newsletter
  • Joannes: Regularly update follow-up system, add Salmonhues cycling tours to the agenda
  • Liesbet: Find replacement for Route 6
  • Liesbet: Coordinate social media with Odile
  • All: Resume flyer distribution routes, attend presentations for recruitment
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hi @reef-external

I don’t know if you find this info usefull for your next team meeting..

An update on the registrations

Overview on number of registrations for the different dates

Date of counting Presentation 20/04 Presentation 26/04 Presentation 12/05 Presentation 09/06 Total
05/04/2026 3 0 1 0 4
12/04/2026 6 3 2 0 11
19/04/2026 11 5 1 (date changed from 16/04 to 12/05) 0 17

Overview on how people got to know us

Origin Number Extra info
Add on samenhuizen 1
Add on Habitat and Participation 5
Facebook 2
Instagram 0
Through a friend 2
Flyer 6 barn, saint gilles, barn bioshop jette, muntpunt bib, zennebar
Other 1

Some remarks

  • 3 registrations are from people wanting to be put on the waiting list for a 2 BR, so not sure they will show up
  • 10 registrations are from people only interested in a 1 BR (and next to that possibly also 2 BR/ studio)
  • 4 registrations are from people interested in a 3 BR (and next to that possibly also other units)
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Very valuable data.

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added some extra info on how peoplle got to know us, in the above post…

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Thanks! Those are useful insights for us!

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hi @reef-external

Here the weekly update..

In yesterday’s R&O meeting we decided to cancel the presentation of this Sunday, as it is mainly registrations for 1 BR’s. We hope they will show up for the presentations in Miro, so we will have more people showing up there..

Lucia has closed the registration form so no registrations can happen. The people registered will be contacted. No need for you to update social media,….

Overview on number of registrations for the different dates

Date of counting Presentation 26/04 Presentation 12/05 Presentation 09/06 Total
05/04/2026 0 1 0 1
12/04/2026 3 2 0 5
19/04/2026 5 1 0 6
25/04/2026 7 1 4 12

→ 7 registrations since 19/04 (one person unregistered as well)

Overview on how people got to know us

Origin Number Extra info
Add on samenhuizen 0
Add on Habitat and Participation 4
Facebook 1
Instagram 0
Through a friend 5
Flyer 2 muntpunt, zennebar
Other 0

Some remarks

  • 2 registrations from people wanting to be put on a waiting list for 2 BR (so not sure they will come to a presenation)
  • 5 registrations from people interested in a 1 BR (and sometimes also wanted to be put on the waiting list for 2 BR)
  • 5 registrations from people interested in a 3 BR (and possibly also in other units)
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Hi @reef-external

This week’s results. Quite some registrations this week… :slight_smile:

Date of counting Presentation 12/05 Presentation 09//06 Total
05/04/2026 1 0 1
12/04/2026 2 0 2
19/04/2026 1 0 1
25/04/2026 1 4 5
02/05/2026 12 9 21

People interested in a 3 BR (and maybe other units): 11

People interested in a 1 BR (not in a 3 BR, but maybe other units) : 10

Origin of info Number Extra info
Habitat and participation 4
Through a friend 8
Flyer 3 At my workplace, bioshop Jette, De munt bib
Facebook 3
Poster 1 Poster Jette
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hi

This weeks figures.

Date of counting Presentation 12/05 Presentation 09/06 Total
5/04/2026 1 0 1
12/04/2026 2 0 2
19/04/2026 1 0 1
25/04/2026 1 4 5
02/05/2026 12 9 21
09/05/2026 22 9 31

The registrations for the presentation for the 12/05 went well again. Biggest number registered on the 3 and 4 of May (8 registrations), 2 registrations since the 4/05.

Number of people interested in a 3 BR (and possible other units): 17

Number of people interested in a 1 BR (and possible other units but not a 3 BR): 14

Origin of info Number Extra info
Habitat and participation 4
Facebook 6
Through a friend 14
Flyer 3 Muntpunt bib, at my workplace, bioshop Jette
Poster 1 Jette

All registrations since last week came via either facebook, or either ‘through a friend’

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Thanks for the insights, @els ! Difficult to say how “through a friend” worked, I guess the flyering and word to mouth is also working. I mean, it could be that “a friend” took a flyer and passed it on to someone.

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Hello @reef-external,

I see that the “people” section of our website is not fully up to date: Hannah and Jeroen and their children are still there, Manoj is missing and the ages of the childen are incorrect. Can somebody maybe have a look at this?

Hi @Lee, thanks for pointing this out!

We have our meeting tomorrow; we’ll see who can update this info.

Hello @reef-external,

I looked at the registration forms of the last and the next presentation, and it seems to be that the proportion of people finding us through Samenhuizen has gone down signficantly. Unless I am thoroughly mistaken (checking with @els?), we used to have a fair share of people finding us through that channel, and now it seems to have gone down to almost none.

Could you please look into this and see what is going on? Is it maybe possible that there is a link with the title of our ad being a bit bulky? (just a suggestion, I don’t know how it would have happened TBH)

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Looked at 5 registration files and i would say 10% indicated they found us via Samenhuizen, and that seems to be reduced to 0% now since a month

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Update on the number of registrations

Date of counting Presentation 09/06
19/04/2026 0
25/04/2026 4
02/05/2026 9
09/05/2026 9
16/05/2026 12

Number of people interested in a 3 BR (and possible other units): 6

Number of people interested in a 1 BR (not in a 3 BR and possible other units): 6

How people came to know us?

How Number Extra info
Habitat and participation 3
Through a friend 4
Flyer 3 At the entrance of my workplace, Bioshop Jette
Facebook 1

Figures of the presenations we had so far

Presentation Registrations People attending People becoming EM People becoming AM
20/04 11 4 1 0
12/05 26 8 1 (*) 0 (**)

(*): deadline is tomorrow evening, so this figure can still go up

(**): deadline is May 26th to become AM,so this figure can still go up

We had in total foreseen 4 presentations

  • one was cancelled because of low number of registrations
  • one was cancelled because they were mainly people interested in a 1 BR

So the total outcome for now is 0 extra AM, which is far from ideal.

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hello @Manoj are you willing to put your name and photo on the.reef website? is there a picture of you we could use? thank you

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Thanks Lee and Manuel for checking this. My profile was present on the website. May be it got deleted during a version update ? I will share the photo.

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hey hey. I see the @Manoj profile is back on the website.

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