The Reef Web Development Thread

Fixed with the next update (i.e. later today).

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Hello, I had a discussion with @noemi Noemi earlier this week about how easy it is to reach info about The Reef when searching for it online. One problem that I identified is that the website doesn’t really come up in the search results. Noemi encouraged me to write down my feedback. For context, I worked for several years as an SEO consultant. @matthias, I think this is of interest to you, since you seem to be handling the website.

I did a very fast SEO audit of the website.


  1. The site is indexed in Google but doesn’t come up as one of the results on the first 2 pages in google for search terms like ”the reef Brussels” or ”the reef edgeryders”.

  2. When looking at which pages are indexed (just search in google site: there are 8 pages indexed and the bottom 3 ones shouldn’t be there judging by the titles and meta descriptions:

  3. For the pages that should be indexed, their titles and meta descriptions (the small snippets of texts under the title) are not really descriptive of what is in the page. The page in French has the meta data in English.


  • use important keywords in all of the titles: The Reef, Brussels/Bruxelles, Edgeryders, co-living/colocation etc.
  • use this tool to optimise the titles and descriptions, as they do have a maximum lenght:
  1. On the main page, the word ”Brussels” comes up only one time, somewhere at the bottom. Make sure to include it in more proeminent places, like subtitles.

  2. Make sure to have as little text as possible only in the images, as that one doesn’t get indexed. If there is no workaround, just have the content of the text in the image as the image alt. This also helps with accessibility.

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