All are fine to me. We just need to add a catching title and a call to action at the end of the article.
All these content must be produced on a topic related to the webinar theme. Then, once we have the main content/topic we decline it into a newsletter, a set of graphics for the ads, a piece for the press officer (ideal to be published into a newspaper/magazine/blog), a drip campaign for automation, a series of tweet we can schedule and so on.
It is very useful then to create a calendar so we can organize the delivery of all these content knowing what will be published, when and what to expect.
Because the amount of work I would suggest to produce content able to create awareness, but also conversions. In our case conversion means to subscribe to edgeryders and be part of the conversation around this topic especially in the webinar so we can push people to tell their story or tell us about something that somewhere in the world is happening and achieve the goal we are looking for.
The general scheme of production-delivery-follow-up after the conversion will be the same for each topic, so we don’t have to reinvent the weel and we measure everything. This will allow us to correct the direction at the right point in case we see that something is not working as expected.
So regardless of the content itself, I will work next week to describe and start putting in place the main funnel so that once we have the content ready, it’s just a matter of putting the right content in the right container and launch it.
For content creation and also to populate the social media calendar, I would suggest using these web resources (@noemi ):
- https://answerthepublic.com/
- Free illustrations resources for the web - Make your next project cooler!😎 - DEV Community
- https://contentgems.com/
The call to action will be different of course depending on the stage of the funnel, but no worries, once I’ll design the funnel and the marketing machine it will be clear. Expect this at the beginning fo the next week so we can discuss it and make the necessary changes in time.
Is there something am I missing?