Hello, as discussed with @nadia I’ve created a list of materials/actions we need to produce and distribute the webinars. Below a list of to-do before, during, after the event.
By standardizing the process we will be able to proceed much faster and know what to expect (and also scale up easily). So here’s what I think is necessary (please, if you see something missing, let me know):
Let’s image we will promote a webinar with Bill Gates talking about COVID-19 and innovation.
We will need to know:
-
The general topic of the webinar/Listening session (eg. 10 solutions for SMEs to survive COVID-19): See list of themes in the Events Program.
-
Bios of the people leading/featured in the webinar/listening session
Pre-launch:
From that three-piece of information we need to produce:
Long-form. (1,000 to 1,500 words) for the blog (put in a way that talks about the same topic, bring some stat, but doesn’t reveal any crucial information. So I’ve got your attention, but if you want to know more, you have to subscribe to the webinar). @estragon see 
is this the kind of thing you mean? add comments on each one please, would be helpful to get a sense ofwhat you are looking for
WHO DOES IT? Content Writer
WHEN? Ready 1 month before the webinar
Set of images in high Res - 1 about SMEs, 1 about Bill Gates, 1 if possible with Bill Gates and SMEs (Bill in action).
WHO DOES IT? Graphic freelancer
WHEN? Ready 3 weeks before the webinar
Press Release. From this story, we summarize and produce a Press Release that with the bio and the related images, we give to the PR7Press officer and we wait to spread.
WHO DOES IT? Press officer
WHEN? Ready 1 month before the webinar
A video - if possible it would be nice to produce a video of max 30 seconds where the guest introduces himself, the problem, his solution and launch a call.
The video will be edited in fixed format, with same graphic and layers, so that for each guest we just need to change the video and the text. The structure will be the same.
WHO DOES IT? Me
WHEN? Ready 3 week before the webinar
A Landing Page - we need a landing page with a form to easily capture the subscribers. I need to put a couple of tag/pixels if possible to understand who converted, so I can exclude these people from the ads and not showing to him/her advertising (and save money). 
Also, could you have a look and leave a comment/feedback below about this for @owen?
Distribution Channels and channel needs
With this content material ready we’ll need to prepare and deliver the follow (all the images need to be produced by the graphic freelance). The rest is up to me.
Off-line Press.
Hopefully, the Press officer will be able to spread the word there. It’s really up to the ability and network of this person.
Google Ads
With those images, we will adapt a banner with CTA to promote the webinar subscription in these formats:
-
Medium Rectangle (300×250)
-
Large Rectangle (336×280)
-
Leaderboard (728×90)
-
Half Page (300×600)
-
Large Mobile Banner (320×100)
- (150 KB or less - here an example of the final output)
we’ll be able to go on the major news network and blog easily. No extra material need.
Twitter ads
Tweet copy: 280 characters. Each link used reduces character county by 23 characters, electing 257 characters for Twitter copy.
Twitter Image:
Tweet copy: 280 characters. Each link used reduces character county by 23 characters, electing 257 characters for Twitter copy.
Image width/height: We recommend a minimum width of 600 pixels, although larger images (i.e. 1200 pixel images) will be better optimized for when users click to expand images. Any height is acceptable, although if the height exceeds the width, we will crop to 1:1.
- Facebook Feed Image Ads
- Recommended image size: 1200 x 628 (1080 x 1080 for a 1:1 image). No maximum size restrictions
- Image ratio: 9:16 to 16:9 (no link involved), 1.9:1 to 1:1 (if there is a link)
- Images no more than 20% text
- Facebook Video
- Minimum dimensions 600 x 315 (1.9:1 landscape) or 600 x 600 (square)
- Recommended aspect ratio is between 9:16 to 16:9 (Horizontal: 16:9, Square: 1:1, Vertical: 4:5 or 2:3 and Full Portrait: 9:16)
- Multiple acceptable video formats, but .MP4 or .MOV recommended
- Max video file size: 4GB
- Facebook Carousel
- Minimum image size: 600 x 600
- Recommended image size: At least 1080 x 1080. No maximum size restrictions
- Minimum 2 cards and max of 10 cards per Carousel Ad
- Recommended image ratio: 1:1
- Images no more than 20% text
Email Automation:
I’ll prepare automation on Mailchimp that will remind the subscribers the event, will talk about the community, will show other content/success stories from Edgeryders, so the user will get to know EdgeRyders and will be engaged.
Max 1 mail per week + a reminder the day of the event. We’ll use the content material + images.
Social Media organic distribution (own channels)
We’ll promote it on Eventbrite
EVENT
We need some basic motion graphic for the streaming (eg. lower third animation). There is a lot for free. I’ll adapt one of them. Some example here. or here‘s a library
Video page streaming + chat + recording.
If the platform doesn’t do it, a system to collect and automate the attendees’ actions (like Eventbrite)
POST EVENT
Summary of the event and video (accessible only to people subscribed to the platform);
PR
Let’s distribute the video to local and national magazines/newspapers/blog;
Social Media organic distribution (own channels)
–
Do you see something missing?
