I’m working to tackle climate change using psychology, design and technology. I specialise in helping green businesses to engage their customers in the design process, to create better designs and encourage buy-in.

That’s the short version, at least. The reality is that I’m not convinced that the shift to an ecologically sustainable society will happen only through narrow technical specialisms… and it’s not my nature, anyway. The reality is that I’m quite happy to dive into anything that looks promising, even if it’s quite radical.

I’m interested in User Experience, Psychology, Marketing, Communications, Behaviour Change, Sustainability, Artificial Intelligence, and Vertical Farming.