since July 21st we are monitoring the website through Google Analytics. We typically look only at the number of visits, unique visitors and pageviews, but there is much, much more that we can do! For example, one of my favorite reports is the fully interactive visualization of the traffic flows. Here is ours for the period July 21-August 6:
I recommend to explore it, trying to make sense of the different paths that visitors take across the site. It will give you a sense of just how varied are the journeys of different users through the content! Other relevant reports include the visits by source, the pages most viewed and the countries of origin of visitors (Italy is firmly in the lead so far, with Sweden, the UK and the US following suit.
Today I created four personalized goals:
- signup (this was actually already there and tracking. We got 45 signups since July 21st. Unfortunately, most are spambots.
- edit user profile. Useful for tracking existing users that sign up to LOTE – but misses new users that tick the LOTE box directly on signup
- create or edit a node. This of course tracks active contributions
- visit at least 4 pages. This measures people who are either active or "hooked".
I would have liked to add a “create a comment” goal, but I can’t figure out how, because the acting of creating a comment directly from the form below the post or wiki does not seem to go through a URL that I can track, like /comment/add/XXXX/YYYY (if I reply to one I do get a URL like /comment/reply/XXXX/YYYY). [Matthias], am I wrong?
The next step: experiments! I think it is time to experiment with our home page, trying different layouts and contents and weeing what works best, especially in relation to goals 1 and 4. Check out the short video below to see what I mean.
- Would anyone be interested in a discussion on how to improve the home page?
- Would anyone be interested in a crash course via Hangout on using Google Analytics, if I can find someone to give it ?