Brainstorming thread: new ideas to get the word out about The Reef

Thanks Maria, these are all great ideas.

i put here some ideas from a previous post on this topic

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content creation: doing interviews of parents and kids already living in cohousings. creating posts with the results of the interviews. what are the benefits of living in cohousing from the point of view of kids? what are the health benefits of living in cohousings?

posting those summaries in facebook and instagram and here as separate pages in edgeryriders

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I asked a quote from my fancy pancy gym Aspria Arts-Loi for advertising space on the landing of the stairs leading to the changing rooms.

Question: which material budget are we willing to spend on executing the new outreach strategy?

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Here’s my two cents:

  • In line with Muhammad and the mountain: let’s go for a drink/ have socials where where yoga-minded retirees meet, or expat mothers and the like. I’m sure there are Facebook groups and events for that?

  • Closer to home: have a look at our communication materials. The text on the website could use an update, and maybe we should consider changing the text on the flyer? If we go back to English-only, there should be space to use more words to explain the benefits of cohousing. On top of that I would invest money in a leaflet as it was done by Volta XL and Blom (see Promo: more wordy and more visual?)

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Sharing no ideas as such. I did a small analysis to see our top 6 sources (~81%) based on 237 Google form responses to our past presentations. Here it is:

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I created it last time when we went flyer-distributing, because it helps to know where to aim to rather than roam the streets.
And then I created a second one called “flyers distributed” so that we didn’t double down, and also where we could put the date were we went, so that we know when to go and redistribute.
Not sure that’s the most efficient way to follow things up, it was just a handy thing to do.

As Maria mentionned being interested, I’m going to reiterate my offer to all @reeflings : please fill in the post bellow if you would like to join for a day of flyer distribution in squads, which we could potentially merge with a social gathering at the beginning/middle/end of the day.
Also make yourself known if you could help with the preparation, because it takes quite a while to identify places to go to…

  • I can go on Saturday 19/04
  • I can go on Saturday 26/04
  • I can go on Saturday 3/05
  • I can go on Saturday 10/05
  • Sorry can’t make any of these dates
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Let me know if somebody thinks that’s not a good approach, I just thought I would not wait for feedback because there is not much time, but happy to let it go…
If I get enough answers, I’ll then create another post to organise the actual event(s).

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For the record, there is potentially a public presentation in Jette on 18 May, so it would be really good to focus on that part of town with one of the later Saturdays…

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@Hannah and @Jook, if you would have some time to spare, would you be willing to have a look at whether you can join a Village Date Whatsapp group?

I found it based on an article in De Morgen. It’s about the need for a village / community for parents of young children: https://www.demorgen.be/beter-leven/het-voelt-heel-organisch-jij-brengt-een-ovenschotel-ik-maai-volgend-weekend-het-gras-pedagoog-pleit-voor-revillaging~b8390617/

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So it seems that Saturday 26th is the day where most people can make it. I will try and prepare a plan by then, and we will make sure to focus on Jette.

For the presentation of next week online, I guess that the best would be to focus on places that are not close to Brutopia nor Jette, so EU area, Ixelles, Etterbeek… ? There’s not really enough people to organise a group thing this Saturday, but maybe we can do this one individually over the next week?
I’ll share the map on Chitchatters so that people can mark places they cover, or suggest priority targets…

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Hi all ,

I contacted Wonen In Brussel with some questions how they could help us to promote our cohousing. For example let a biketour stop at our site so we can explain a future project.
I also emailed friends that are living already in a cohousing to spread the message under their network or asked them if they knew people who are looking for some cohousing right now. Reactions I got: great message, too pricey, they don’t allow dogs so not interested. The advantage is that they get already a lot of information through the presentation.
I am sending around whatsapp messages to people located in Brussel.

Targeting families:

@joannes I can’t make it for the next external meeting but I am interested in an overview of the possibilites

Groetjes

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looking forward to your map so maybe I can cover some in the morning of the 3rd of May.

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Amazing work @Jook !

@Sarah - once the flyer distribution dates are fixed, could you add them to the onboarding calendar: Login – Nextcloud
Thanks!

Done!

Initially I only set the 26/04, and that’s the date that I’ll aim at organising something social.
What I can do is also set 10/05 and 3/05, but not promess that I will take charge of the coordination, and people can self organise the social aspect.

Another idea: if there would be a Reef hoodie, I’d be very happy to pay for it myself, and I would wear it a lot.

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Quite expensive though. Think 50 EUR at least. More is better, because you wear merchandise only if it’s high quality. But yes, I would also buy one. At least one. :slight_smile:

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A post was merged into an existing topic: Team External meeting and choosing a new coordinator

Some more ideas for the stack:

  • Locate the GASAPs in Jette (or elsewhere) and ask for permission to put a flyer in every basket.

  • Find a contact who works in the University Hospital in Jette, and ask them to put something on the intracom, or to put a poster somewhere near the lockers.

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Some other ones that came up during the FM meeting:

  • create a leaflet/prospectus more family oriented, focussing on all the benefits a cohousing would bring for families

  • talk to families of current cohousings (preferably cohousings which took the same approach as we), to get more info on ‘How did they manage the phase before moving in/before construction: what did they struggle with and how did they overcome it’

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