Thanks Maria, these are all great ideas.
i put here some ideas from a previous post on this topic
content creation: doing interviews of parents and kids already living in cohousings. creating posts with the results of the interviews. what are the benefits of living in cohousing from the point of view of kids? what are the health benefits of living in cohousings?
posting those summaries in facebook and instagram and here as separate pages in edgeryriders
I asked a quote from my fancy pancy gym Aspria Arts-Loi for advertising space on the landing of the stairs leading to the changing rooms.
Question: which material budget are we willing to spend on executing the new outreach strategy?
Here’s my two cents:
-
In line with Muhammad and the mountain: let’s go for a drink/ have socials where where yoga-minded retirees meet, or expat mothers and the like. I’m sure there are Facebook groups and events for that?
-
Closer to home: have a look at our communication materials. The text on the website could use an update, and maybe we should consider changing the text on the flyer? If we go back to English-only, there should be space to use more words to explain the benefits of cohousing. On top of that I would invest money in a leaflet as it was done by Volta XL and Blom (see Promo: more wordy and more visual?)
Sharing no ideas as such. I did a small analysis to see our top 6 sources (~81%) based on 237 Google form responses to our past presentations. Here it is:
I created it last time when we went flyer-distributing, because it helps to know where to aim to rather than roam the streets.
And then I created a second one called “flyers distributed” so that we didn’t double down, and also where we could put the date were we went, so that we know when to go and redistribute.
Not sure that’s the most efficient way to follow things up, it was just a handy thing to do.
As Maria mentionned being interested, I’m going to reiterate my offer to all @reeflings : please fill in the post bellow if you would like to join for a day of flyer distribution in squads, which we could potentially merge with a social gathering at the beginning/middle/end of the day.
Also make yourself known if you could help with the preparation, because it takes quite a while to identify places to go to…
- I can go on Saturday 19/04
- I can go on Saturday 26/04
- I can go on Saturday 3/05
- I can go on Saturday 10/05
- Sorry can’t make any of these dates
Let me know if somebody thinks that’s not a good approach, I just thought I would not wait for feedback because there is not much time, but happy to let it go…
If I get enough answers, I’ll then create another post to organise the actual event(s).
For the record, there is potentially a public presentation in Jette on 18 May, so it would be really good to focus on that part of town with one of the later Saturdays…
@Hannah and @Jook, if you would have some time to spare, would you be willing to have a look at whether you can join a Village Date Whatsapp group?
I found it based on an article in De Morgen. It’s about the need for a village / community for parents of young children: https://www.demorgen.be/beter-leven/het-voelt-heel-organisch-jij-brengt-een-ovenschotel-ik-maai-volgend-weekend-het-gras-pedagoog-pleit-voor-revillaging~b8390617/
So it seems that Saturday 26th is the day where most people can make it. I will try and prepare a plan by then, and we will make sure to focus on Jette.
For the presentation of next week online, I guess that the best would be to focus on places that are not close to Brutopia nor Jette, so EU area, Ixelles, Etterbeek… ? There’s not really enough people to organise a group thing this Saturday, but maybe we can do this one individually over the next week?
I’ll share the map on Chitchatters so that people can mark places they cover, or suggest priority targets…
Hi all ,
I contacted Wonen In Brussel with some questions how they could help us to promote our cohousing. For example let a biketour stop at our site so we can explain a future project.
I also emailed friends that are living already in a cohousing to spread the message under their network or asked them if they knew people who are looking for some cohousing right now. Reactions I got: great message, too pricey, they don’t allow dogs so not interested. The advantage is that they get already a lot of information through the presentation.
I am sending around whatsapp messages to people located in Brussel.
Targeting families:
- After the easter break I will ask our crèche if I put some folders. But I feel I would change the message a bit for that target group. Something like: Do you want your children grow up in a little village in a big city?
- Village dates: I am in one and try to make it more active because it is a little silent.
- Touring through the 14 cafés with indoor playground and activities for kids: inspired by this post Nancy on Instagram: "14 cafes, indoor playgrounds and activities suitable for parents and kids 👧🏽 in Brussels and Waterloo! 📌 Save for the carnaval holidays! 1) @lacabanedayden -Café poussette inclusif -0-6 yo -3€/kid 2) @lemondedayden -Inclusive indoor playground -Coffee/food/snacks -0-12 yo -13.50€/kid- 1€/parent- 2.5 hours -Booking mandatory 3) @pauseandplay.playgroundcafe -Indoor playground/brunch/workshops -0-6 yo -Coffee/healthy food & snacks -Booking mandatory -8€ weekdays- 10€ weekends 2€/parent Free for babies 0-1 4) @aucomptoirdemargaux -Bakery and pâtisserie -Cute corner for parents and kids 5) @lloydcoffee.eatery Louise -Café with a little kids area -Toys adapted for younger kids and toddlers 6) @lafabbricatourettaxis -Kids-friendly open buffet brunch every Sunday -Animations, bouncy castles, face painting and clown for kids -40/44€ (12+) 20€ (3-12) 7) @artistesdumondeforkids -Educational and artistic space for kids and parents -Workshops/stages/Parents meetings/sensory music sessions -Check their activities on their website 8) @kominibelgium -Indoor playground with cafeteria for parents -10€ per kid for 1 hour 9) @le.cafe.leona Cozy cafe with a little kids area (books, small table and some toys) 10) @olesmains352 -Creative lounge with lots of craft activities for kids and adults -Sensory play area and musical activities for toddlers -18€ per 1 hour session -Booking required 11) @sakiparty at @fox.bxl -Art and animation for kids every Sunday -Parents can eat at the food court while kids play -For ages 4-12 -6.50€ per kid (1.5 hours) -Tickets to be purchased online 12) @arsouillecafe -Breakfast, brunch and lunch cafe with a huge separate floor for kids -Cribs available for toddlers 13) @slimeworld_bxl -Create your own slime -Drinks available -5 yo + -Around 25€ per slime + mandatory drinks for accompanying adults 14) Les Gamins de Bortier @gallery.bortier -Book reading for kids 2 sundays per month -Parents can enjoy coffee and treats at Kawa Club -5€ per kid #theguidebrussels #kidsfriendlybrussels #kidsfriendlyactivities #brusselsactivities #thingstodoinbrussels #brusselsfood #brusselsrestaurant #brusselsevents #visitbrussels #fyp"
@joannes I can’t make it for the next external meeting but I am interested in an overview of the possibilites
Groetjes
looking forward to your map so maybe I can cover some in the morning of the 3rd of May.
@Sarah - once the flyer distribution dates are fixed, could you add them to the onboarding calendar: Login – Nextcloud
Thanks!
Done!
Initially I only set the 26/04, and that’s the date that I’ll aim at organising something social.
What I can do is also set 10/05 and 3/05, but not promess that I will take charge of the coordination, and people can self organise the social aspect.
Another idea: if there would be a Reef hoodie, I’d be very happy to pay for it myself, and I would wear it a lot.
Quite expensive though. Think 50 EUR at least. More is better, because you wear merchandise only if it’s high quality. But yes, I would also buy one. At least one.
Some more ideas for the stack:
-
Locate the GASAPs in Jette (or elsewhere) and ask for permission to put a flyer in every basket.
-
Find a contact who works in the University Hospital in Jette, and ask them to put something on the intracom, or to put a poster somewhere near the lockers.
Some other ones that came up during the FM meeting:
-
create a leaflet/prospectus more family oriented, focussing on all the benefits a cohousing would bring for families
-
talk to families of current cohousings (preferably cohousings which took the same approach as we), to get more info on ‘How did they manage the phase before moving in/before construction: what did they struggle with and how did they overcome it’