We did this experiment in Basilicata, Italy about a week ago.
It went a little viral on FB (something like 20,000 views last time checked) so we decided to try and make it a collective action. Many people read different things into it, but have a look and see what you think.
If you want to participate, bring an inflatable mattress or just yourself to a public space this Saturday, July 19 in Matera, Italy, for a bit of #CoNapping #PisolinoLibero.
We are planning to do it and London, Athens, Moscow and Matera. Maybe Belgrade. Feel free to do it anywhere you choose, PisolinoLibero per tutti!
We are pushing this as an authorless action, free of any commercial aspect, no branding and no logo (hence also the decision to make this post authorless).