creating a landing page for the neighbours

[manuelpueyo]

this task is a pre-condition creating a more permanent poster to be placed in the neighbourhood

@Lee

I agree that creating a landing page for the neighbours is a separate task. I wouldn’t overthink it though. Just 3-4 general sentences, a link to the Powerpoint we presented, a link to the neighbours newsletter and an occasional update should be enough.

[manuelpueyo]

Landing Page for The Reef Cohousing Project

1. Target Audience

• Who are the readers?
  • Neighbours in Jette who pass by our construction site.
  • Local residents who are curious about the new project in their neighbourhood.

2. Purpose of the Landing Page

• Why are we writing?
  • Capture attention: Engage locals by introducing the new cohousing project in a friendly, approachable manner.
  • Build empathy: Showcase the human aspect of the project by emphasizing that it’s driven by a group of local families, not a corporate developer.
  • Inform and connect: Provide clear information about The Reef, our objectives,
  • Call to action: Encourage visitors to subscribe to the newsletter to stay informed about the project.

3. Content and Features

• What are we going to put?
  • Project description: A brief, clear summary of what The Reef is, including its goals, values, and approach to community living.
  • Links:
    • Link to a PowerPoint presentation detailing the project.
    • Link to a subscription form for the neighbours’ newsletter.
  • Photos: Pictures of project members gathered in meetings or working together, highlighting the human, non-commercial nature of the initiative.

4. Platform and Workflow

• How will we implement it?
  • Platform: The landing page will be created as a minisite on Edgeryders.
  • Workflow:
    • Manuel will draft the text and content using Nextcloud.
    • @alberto will handle the creation of the minisite, implementing the design and content provided by Manuel.
  • Languages: The site will be available in both French and Dutch to reach a wider audience in Jette.

5. Core Message

• Single Message: “We are here, and we want to inform and connect with the neighbourhood.”

[alberto]

@manuelpueyo would you like to start editing? We can build this up, then, when we are ready, we link it from https://thereef.brussels.

The only thing we need to decide is the top-level structure. It is going to be:

Home => English/Français/Nederlands/Voisins

or

Home => English => add the neighbours page to the English minisite / Français => add the neighbours page to the English minisite / Nederlands => add the neighbours page to the Dutch minisite/

??

[manuelpueyo]

here is the version 1 of the french version. the creative idea is, since the reader is going to come from the poster (scanning qr code or url) then i made “the land” speak in first person.

[alberto]

Remember readers might also come from our landing page or elsewhere in the website. But the idea still stands.

Can you copy your text into a new Edgeryders topic, category web content ? This will enable to preview it through a browser.

[manuelpueyo]

done,

Bonjour, je suis "The Reef" !

[include aereal image of the empty land] Je suis actuellement vide… enfin, vide de constructions, mais côté biodiversité, je ne suis pas si mal ! Entre les orties et carrottes sauvages qui font la fête et quelques oiseaux qui me rendent visite, disons que je ne suis jamais vraiment seul. Mais bientôt, je vais accueillir bien plus que ça. Un groupe de personnes travaille avec passion pour me transformer en un lieu de vie collaboratif et durable. Bienvenue dans l’aventure de The Reef. Qu’est-ce …

[Lee]

Great stuff @manuelpueyo, thanks a lot!

One thing I would advise against is including details that require permanent updating, like for example the number of members in The Reef and the number of free units. An easy way to go around that is to say something like “when our group will be complete, we will be around 32 adults and 10 children”.

If you do decide to go with the current number, can you please take care of the updating yourself? Team @reef-recruitment doesn’t really have space to add another page to be updated. TIA!

[alberto]

@manuelpueyo I left you a comment with the URL where you can preview the page. Add pictures and text to the post you created, then refresh that URL and you will immediately see the changes.

There is a small trick for pictures, though. When you upload a picture on the forum, the software loads it from an internal address. It produces code like this:

![stavanger_kknomics|690x517](upload://vt6ULEjcLdWMqseZyLVlvJTUNaH.jpeg)

Which results in the picture below.

This link cannot be processed by the webkit software, which needs a traditional URL like https://edgeryders.erìu/something.jpg. So, in preview, you hover over the preview of the photo, right-click, then choose “copy image link”. Finally, you paste the link over the one that starts in upload://. Now you have a link like this:

![stavanger](https://edgeryders.eu/uploads/default/original/3X/d/c/dc8dd4cefb400e6b99915325c900ecea79304aab.jpeg)

And it produces the exact same image, except that now the webkit can render it correctly.

.

If you need help with the pictures, let me know.

I see is that the page starts with the site speaking (and then you should probably say “I am the site at Chaussée de Jette 469-475 in Jette”), but then it shifts from “I” to “we”, (the Reef group), which creates a disconnect. I propose to stay with the same narrator: if it’s the site, it should be the site to the end.

[manuelpueyo]

ok got it. we create a separate page (same process_ ) for the dutch version i guess

[alberto]

@manuelpueyo you can preview the page here: Edgeryders | Start (https://start.edgeryders.eu/page/20433).

Once you are done, we will link it from the website.