DRAFT in progress: Outreach & Engagement Content

Campaign #1

  • A car enthusiast with a big following from car users that they can mobilise picks a topic tied to circular economy, cars, environment and invites people to an event where they discuss with one another.

We want to reward contributors of thoughtful entries (grounded in lived experiences not opinions):

  • Create a compelling invitation that engages people to join the conversation
  • Input from participants during the event discussions.

Next step: Contact people on this list and see who might be interested: https://twitter.com/i/lists/1483734180521467905

Campaign #2

  • A series of videos embedded in a form where people post and upvote comments containing thoughtful responses to topics presented in the videos. Comments can be in form of text or audio or both.

We want to reward contributors of thoughtful entries (grounded in lived experiences not opinions):

  • Creating content to spark conversations
  • Comments to articles/ films
  • Comments to comments

Who do we wish to recruit/ engage:

  • Contributors: You read an article or film and leave a thoughtful response based on your own experiences and reflections around the topics raised in it.

  • Responders: You read the article and reply to one or more of the comments posted by others.

Reward Amounts

  • A € * X Hosts

  • B € * Y Contributors

  • C € * Z Responsers

Where is this money coming from?

This activity is part of a European research project on circular economy in the automotive industry. It is financed by a research grant from the European Commission. Your answers will go towards informing the research results which will be published online and made freely available to the general public.

Script 1: Keys - V1

EXT. GROCERY STORE - DAY


JANE walks out of the grocery store carrying multiple grocery
bags in her arms. There are too many bags and she struggles
to balance them all.
While she walks, she drops her purse. She slowly bends down
to pick up her purse. An orange falls out of one of the
grocery bags and starts rolling away.

JANE
Oh come on.
She picks up her purse and chases the orange.
She finally catches the orange and picks it up and puts it
back into the grocery bag. She continues walking through the
parking lot towards her car.
When she finally reaches her Mercedes Benz, she tries to
balance all of her bags while reaching into her pockets.


JANE (CONT’D)
Where did I put my keys?
She searches both of her pants pockets. No keys. Then she
decides to check her purse. She puts the purse strap in her
mouth and uses her one free hand to open the purse and search
it.

JANE (CONT’D)
A ha!
She slowly pulls the keys out of the purse and tries to
carefully push the unlock button but before she does, she’s
leaning too far forward and the contents of one of her bags
starts to spill out.
Jane panics and as she tries to catch some of her groceries
and save them from hitting the ground, she loses hold on her
keys and drops them.
They fall on top of a sewer grate and dangle between the
bars. Jane’s eyes widen in fear.

JANE (CONT’D)
No, no, no, no, no, no, no.
She carefully sets her bags down on the ground. She watches
as part of the key chain slips through the grate. Just as she
lunges toward the keys, a car drives by and runs over the
other end of the grate.



The grate shakes enough that the keys slip all the way through the grate and fall into the dark sewer.

JANE (CONT’D)
Nooooooooo.
Jane is bending down staring down into the grate and she
hears a splash sound.

EXT. PARKING LOT - LATER


Jane is sitting on the back of her car, surrounded by grocery
bags. She’s started eating some of her snacks.
A tow truck pulls up to her. She jumps down from the car.

TOW TRUCK DRIVER
Jane?
She somberly nods her head.

INT. TOW TRUCK - LATER
Jane is sitting in the passenger seat of the tow truck. The
driver is outside hooking up her Mercedes Benz.
When he’s done, he opens the driver side door and climbs in.


TOW TRUCK DRIVER Okay, we’re all set. Where am I taking you? You got an extra pair of keys at home?
JANE (sad) No, that was my last set of keys.

TOW TRUCK DRIVER
Uh oh, sounds like you gotta go to
the dealership. New keys aren’t
going to be cheap.


JANE
No?


TOW TRUCK DRIVER
No, afraid not.
He starts the truck and slowly pulls off, pulling Jane’s car
behind him.



EXT. MERCEDES BENZ DEALERSHIP - LATER

The tow truck pulls into the dealership, towing Jane’s Benz.

INT. MERCEDES BENZ DEALERSHIP - MOMENTS LATER
Jane walks into the dealership, still carrying all of her
grocery bags in her arms. A salesman in a suit approaches
Jane.


SALESMAN
(looking confused at her
groceries)
Hello ma’am, how can I help you?


JANE
That’s my car out there. I dropped
my key fob down a sewer.


SALESMAN
Oh we can definitely help you with
that. Now, do you have a spare at
home that we can take you to get
or…


JANE
That was my spare. I lost the
original last year at a New Year’s
Eve office party.
The smile on the salesman’s face quickly disappears.


SALESMAN
Oooohhh.


JANE
Is there a problem?


SALESMAN
Why don’t you come with me?
He leads her through the dealership towards a back office. He
knocks on the door and opens it.


INT. OFFICE - CONTINUOUS
There’s a man sitting behind a desk in front of three
different computer monitors.


3.
4.


SALESPERSON
Jane, this is our Chief Auto
Technician. He can help you from
here.


JANE
Oh, okay.
She walks in and the Chief Technician extends his hand to
shake hers but her arms are still full with grocery bags so
she just sits down.


JANE (CONT’D)
So, I really just need to get a new
set of keys for my car. I dropped
my last spare down a sewage grate.


CHIEF TECHNICIAN
That’s not a problem ma’am. Now
because you don’t have anymore
copies of the original key sets,
unfortunately we’re going to have
to reset your car’s computerized
system and then create and code an
entirely new set of keys. It’s kind
of like resetting your password on
your favorite website.


JANE
Okay, well how much will that cost?


CHIEF TECHNICIAN
Well, it’s going to be anywhere
between two thousand and five
thousand dollars.


Jane’s draw drops and she drops all of her grocery bags onto
the floor, spilling groceries all over the office.

EXT. MERCEDES BENZ DEALERSHIP - HOURS LATER
Chief Technician walks with Jane towards her car. The
salesman follows behind, carrying Jane’s grocery bags.
They get to the car and the Chief Technician hands Jane two
sets of brand new keys. She pushes the button and the doors
unlock. The Salesman places the grocery bags in the back.
Jane gets into the car, waves goodbye to them and drives
away.


FADE OUT.

this needs more work - too cliche and a bit boring so Im doing a second draft

SCRIPT 4

ENT. LIVING ROOM - DAY


We see a man (Tom) in a living room, on a sofa facing the camera.


TOM We've all got that one friend with the terrible car, right? The old one that keeps chugging along like a reliable train despite being old and beat up? That's my friend, Ricky.

Ricky enters the room


RICKY

Hey, Tom! What are you talking about?


TOM

Oh, I’m just telling our friends here about that dinosaur you’ve been driving around.


RICKY

That old hunk of junk? Yeah, it gets me from A to B pretty well.


TOM

If it drives so well, go pick me up some dinner, I’m starving!


RICKY
(Sarcastically)
You got it, boss. Ricky Leaves


TOM
Ricky’s old car may not be the fanciest on the block, but I can assure you of one thing, he can fix it.
That’s unlike my brand new 2023 “car.” It’s really more of a big waste of money than a vehicle, honestly. With the more advanced technology that has come with vehicles over the last few years, the more we’ve seen an increase in the price to fix them. Let me show you what I mean.


EXT. HOUSE - DAY

OUTSIDE WITH TOM IN FRONT OF AN OLDER CAR AND A NEWER CAR, HOLDING A BASEBALL BAT.


TOM
As you can see here on my left…
Tom motions to the older car


TOM
We have an innocent, unassuming 19XX
XXXXX. A solid car for its time, no doubt. And on my right…
Tom motions to the new car.


TOM
We have a new 20XX XXXXXX. Nothing too
fancy, but a solid car from the past couple of years.
Tom swings the bat and knocks out the headlight from the newer car, pauses, and then does the same to the newer car.


TOM
I’ve smashed both of these
headlights… well, I guess I don’t need to tell you that, you saw it. But here’s the funny thing. Ricky won’t be as mad as my wife.
Ricky enters, eating some food


RICKY
WHAT ARE YOU DOING?! YOU SMASHED MY
HEADLIGHT.
Tom looks to the camera


TOM
If he’s this mad, imagine how mad my
wife is going to be.
Tom motions with the bat for Ricky to go back inside


TOM

Just go inside while I finish up here, Ricky.

Ricky puts his hands up and goes inside.


TOM

I bet you’d be surprised if I told you that Ricky’s vehicle trouble could be solved for under 15 EUR. That’s right.


2.


A simple bulb and lense replacement and Ricky could be cruising back to the store in no time. My wife’s car, on the other hand? Well, we’re looking at at least 450 EUR, and that’s not even accounting for the 150 EUR for testing and repair. If that seems insane, you’re not alone. All over the world, folks are experiencing an increased cost for the repairs of vehicles without the simplicity of the cars of years past. In the days of old, one would be able to travel down to the local auto parts store, grab a replacement part, and fix their vehicle themselves. That’s not the case any longer, the key fobs, lights, instruments, sensors, and just about everything that makes a modern vehicle function is exponentially more expensive and exponentially less accessible for consumer accessibility. In this world of wanton price increases, we want to hear your story. Is there a time a simple vehicle repair on a single vehicle item nearly broke your bank account? If so, reach out to us to tell us your story! As for me?

Tom holds the bat back up


TOM
I’ve got work to do.
Tom walks up to the back of Ricky’s car.


TOM

When are you returning my lawn mower, Ricky?!

Tom swings the bat at Ricky’s taillight and the camera cuts just as he makes contact.

Script 1: Keys - V2

EXT. GROCERY STORE - DAY

JOHN walks out of the grocery store carrying multiple grocery bags in his arms. There are too many bags and he struggles to balance them all.

While he walks, he drops his cell phone. He slowly bends down to pick it up. Then an orange falls out of one of the grocery bags and starts rolling away.

JOHN Oh come on.

He stuffs his phone back in his pocket and chases the orange. He can’t run with all of the bags and the orange won’t stop rolling, so he chases it down one aisle in the parking lot, then another.

JOHN (CONT’D) A little help please.

He calls out to someone but they walk right past the orange. He chases it past a parked car with two little children in the backseat pointing and laughing at him.

When he finally catches up to the orange, he drops it back into the grocery bag. He looks around for his car and realizes he’s several aisles away from it. He starts walking.

When he finally reaches his Mercedes Benz, he tries to balance all of the bags while reaching into his pockets.

JOHN (CONT’D) Where did I put my keys?

He searches both pockets and feels the keys underneath his phone. He digs deep into his pocket and tries to grab the keys from under the phone but when he pulls them out, he pulls the phone out too.

He bobbles the phone and as it starts to fall to the ground again, he catches it but drops his keys in the process.

As he clumsily tries to catch the keys and the phone, groceries start to spill out of his bags. He’s trying to catch multiple things at once and it looks like he’s juggling. He doesn’t catch anything.

The keys fall on top of a sewer grate and dangle between the bars. John’s eyes widen in fear.

JOHN (CONT’D)
No, no, no, no, no, no, no.

He carefully sets his bags down on the ground. H watches as part of the key chain slips through the grate. Just as he lunges toward the keys, a car drives by and runs over the other end of the grate.

Hey!!

JOHN (CONT’D)

He grabs a roll of paper towels that fell out of his bag and throws it at the car.

Meanwhile, the grate shakes enough that the keys slip all the way through and fall into the dark sewer. John, on his knees, clinches his fists and looks up to the sky.

JOHN (CONT’D) Nooooooooooooooo!!

John jumps to his feet, squats over the grate and grabs it with both hands. He pulls with all of his might but the grate doesn’t budge. He repositions his hands and tries again, but nothing. He strains and struggle to lift the grate over and over again.

Finally he gives, exhausted and out of breath. When he stands straight up, he sees several people standing in the parking lot, staring at him.

JOHN (CONT’D)
Anybody have the number for a tow

truck?

EXT. PARKING LOT - LATER

John is sitting on the back of his car, surrounded by grocery bags. He’s started eating some of his snacks.

A tow truck pulls up. He jumps down from the car. The window on the tow truck rolls down. It’s a woman wearing an old dirty baseball cap behind the wheel.

TOW TRUCK DRIVER He nods, embarrassed.

INT. TOW TRUCK - LATER

John is sitting in the passenger seat of the tow truck. The driver is outside hooking up his Mercedes Benz to the truck.

John?

When she’s done, she opens the driver side door and climbs in.

TOW TRUCK DRIVER Okay, we’re all set. Where am I

taking you? You got an extra pair of keys at home?

JOHN (sad)

No, that was my last set of keys.

TOW TRUCK DRIVER
Uh oh, sounds like you gotta go to the dealership then. And I hate to

tell you this but new keys aren’t going to be cheap.

JOHN No?

TOW TRUCK DRIVER Nope, afraid not.

She starts the truck and slowly pulls off, pulling John’s car behind them.

EXT. MERCEDES BENZ DEALERSHIP - LATER
The tow truck pulls into the dealership, towing John’s Benz.

INT. MERCEDES BENZ DEALERSHIP - MOMENTS LATER

John walks into the dealership, still carrying all of his grocery bags in his arms. A salesman in a suit approaches.

SALESMAN
(looking confused at the

groceries)
Hello sir, how can I help you?

JOHN
That’s my car out there. I dropped

my key fob down a sewer.

SALESMAN
Oh we can definitely help you with

that. Now, do you have a spare at home that we can take you to get or…

JOHN
That was my spare. I lost the

original last year at a New Year’s Eve office party.

The smile on the salesman’s face quickly disappears.

SALESMAN Oooohhh.

JOHN
Is that going to be a problem?

SALESMAN
Why don’t you come with me?

He leads John through the dealership towards a back office. He knocks on the door and opens it.

INT. OFFICE - CONTINUOUS

There’s a man sitting behind a desk in front of three different computer monitors.

SALESPERSON
John, this is our Chief Auto

Technician. He can help you from here.

JOHN Oh, okay.

He walks in and the Chief Technician extends his hand to shake his but John’s arms are still full with grocery bags so he just sits down.

JOHN (CONT’D)
So, I really just need to get a new

set of keys for my car. I dropped my last spare down a sewage grate.

CHIEF TECHNICIAN That’s not a problem sir. Now

because you don’t have anymore copies of the original key sets, unfortunately we’re going to have to reset your car’s computerized system and then create and code an entirely new set of keys. It’s kind of like resetting your password on your favorite website.

JOHN
Okay, well how much will that cost?

CHIEF TECHNICIAN Well, it’s going to be anywhere

between two thousand and five thousand dollars.

John’s draw drops and he drops all of his grocery bags onto the floor, spilling groceries all over the office.

JOHN
Sorry, I’ll get those in a second.

Um, is that the only option?

CHIEF TECHNICIAN I’m afraid so sir.

JOHN
How about a regular key, like the

kind you stick in the keyhole. Like the good old days.

The Chief Technician shakes his head, no.

JOHN (CONT’D)
Well, I mean, do I really have to

have a key? Can you just unlock it and I just won’t ever lock it again.

The Chief Technician looks at John in disbelief.

Fine.

JOHN (CONT’D)

EXT. MERCEDES BENZ DEALERSHIP - HOURS LATER

Chief Technician walks with John towards his car. The salesman follows behind, carrying John’s grocery bags.

They get to the car and the Chief Technician hands John two sets of brand new keys. He pushes the button and the doors unlock. The Salesman places the grocery bags in the back.

John gets into the car, waves goodbye to them and drives away.

FADE OUT.

Script 2: Lights

EXT. HOME - NIGHT

John comes out of his home and walks to his car, parked in the driveway.

INT. CAR - CONTINUOUS

He climbs into the driver’s seat and starts the car. He backs out of the driveway and takes off down the street.

EXT. STREET - MOMENTS LATER

As John drives down the street, cars that are passing him going in the opposite direction are flashing their lights at him. John is confused but after the fourth car flashes their lights, he pulls over on the side of the road.

He turns on his hazard lights and gets out to inspect his car. When he gets to the front he sees that his driver side headlight is out.

JOHN Oh come on!

He taps the light gently with his finger. Over and over again but nothing happens.

Frustrated, he bangs it with his fist three times before giving up and getting back in the car. He pulls out with his hazard lights still on and does a U-turn to head back home.

EXT. HOME - MOMENTS LATER

John’s car pulls back into his driveway and parks. He gets out and walks back into the house disappointed.

INT. HOME - NIGHT

John is sitting at the computer, searching for how to replace a blown headlight.

JOHN
Let’s see what we have here.

He searches and finds a video. He presses play and as the video continues, the expression on his face looks more and more confused.

EXT. STREET - DAY

John is driving down the street and turns into a large auto parts store.

INT. AUTO PARTS STORE - MOMENTS LATER

John is in the lightbulb aisle, examining every type of bulb. Finally an employee comes down the aisle. She smiles at John as she approaches.

EMPLOYEE
Do you need some help sir?

JOHN
Uh, yeah, I think so.

He holds up the bulb that he removed from his headlight.

JOHN (CONT’D)
I need to replace this bulb.

He hands it to the employee and she examines it.

EMPLOYEE
Ahh, sure I can help you with this.

She takes a few steps and grabs something from the shelf.

EMPLOYEE (CONT’D) Here you go.

John takes it from her, happily.

JOHN
Yeah, that’s it. Thanks.

He turns to leave but…

EMPLOYEE
Uh sir, you’re going to need a few

more things.
He stops and slowly turns around.

JOHN
A few more things?

EMPLOYEE
Yeah, you see, those are xenon

lights and when they blow out, you can’t just replace them.

(MORE)

EMPLOYEE (CONT’D)
You also have to replace the small

black box that controls the electronics.

JOHN
But…but it’s just a blown bulb.

EMPLOYEE
In the old days it was that simple

but now, with the cars relying so heavily on electronics, when something goes wrong, it’s usually an electronic malfunction.

JOHN
So, uh, how much is this little

black box you’re talking about.

She points to another place on the shelf. John takes a closer look at what she’s pointing at and the price on it. 950 Euro.

JOHN (CONT’D)
He politely hands her the xenon lamp.

JOHN (CONT’D) No thanks.

He walks away.

INT. DRIVEWAY - LATER

John is doing something to the front of his car. He’s pulling and stretching and hammering something. When he’s done he stands back and admires his work.

He’s shoved several household flashlights into the hole where his headlight should be. He smiles, turns on each flashlight and gets into the car.

EXT. STREET - EVENING

John is driving down the street with his makeshift flashlight headlight shining extremely bright into oncoming traffic. Cars drive by honking at him.

Eventually a police car appears behind him and they turn on their sirens and pull John over.

What?

EXT. STREET - MOMENTS LATER

The officer is standing at John’s window and he writes him a ticket, hands it to John and walks away.

EXT. DRIVEWAY - NEXT DAY

John is in his driveway working on the car again. Pulling, pushing and squeezing something into the headlight bay.

EXT. STREET - EVENING

John is driving down the street and this time, there are Christmas lights shoved into the area where his headlight should be. The lights are different colors and some of them are blinking.

John proudly drives down the street until police sirens light up behind him again.

EXT. STREET - MOMENTS LATER

The same officer stands at John’s window and writes him another ticket and hands it to him.

John takes the ticket, shaking his head, dejected.

INT. AUTO PART STORE - NEXT DAY

The employee is stocking shelves when John comes down the aisle and stands in front of her, looking pitiful and sad. He holds up his credit card.

EXT. STREET - NIGHT

John is driving down the street with his brand new headlight shining brightly. He drives past the police cruiser and waves and smiles.

FADE OUT.

Script 3 - Instruments

INT. JOHN’S CAR - DAY

John is driving, listening to music when suddenly the lights on his dashboard start to flicker.

JOHN What the…

He starts to bang on the dashboard and the flickering stops. He smiles and continues driving. Then suddenly his radio starts to change stations on it’s own and the volume starts to fluctuate from loud to quiet.

Hey!

JOHN (CONT’D)

John looks around the car as if he thinks someone else is in the car with him. Finally he just turns the radio off.

He gathers his composure and continues driving in silence. Then, the windows start to raise and lower on their own. He keeps one hand on the steering wheel and uses his other hand to try and stop his window from going up and down.

He gets his hand on top of it and shoves it all the way down and it stops. He wipes the sweat from his forehead.

EXT. STREET - CONTINUOUS

John’s car is coming to a stop light but he isn’t slowing down.

INT. JOHN’S CAR - SAME TIME

John pushes the brake but the car doesn’t slow down. John starts to panic and slams on the brake over and over again but the car doesn’t slow down.

JOHN Hey, wait! Hey!

He sticks his head out of the window and starts to yell.

JOHN (CONT’D)
Get out of the way! Move! Get out

of the way, my brakes are out!

He brings his head back into the car and grabs the steering wheel with both hands and holds on tightly as his car flies through the intersection. Cars honking at him from every direction.

Once he passes the intersection the lights on the dashboard start to flicker again and the car finally starts to slow down. It gets slower and slower until it stops completely.

John immediately jumps out of the car and stares at it.

EXT. AUTO SHOP - LATER
A tow truck pulls into the auto shop lot towing John’s car.

INT. AUTO SHOP - MOMENTS LATER

John walks into the dealership and there’s a female mechanic waiting for him.

MECHANIC How’s it going?

JOHN
Not too good. My car is acting

crazy. Like it’s haunted. The lights are flickering, the brakes stopped working, it started slowing down on it’s own.

MECHANIC
The brakes aren’t working but the

car slowed down?

JOHN Right.

The mechanic doesn’t look like she believes John.

MECHANIC
Okay, let us take a look at it and

we’ll let you know what we find.

JOHN Okay, thanks.

INT. WAITING ROOM - LATER

John is sitting in a chair asleep and snoring. The mechanic comes in and gently nudges him on the shoulder. John opens his eyes and wipes a tiny bit of drool from his mouth.

Hi.

MECHANIC

JOHN
Hi. Did you figure out what’s wrong

with my car?

MECHANIC
Well, we couldn’t find anything. We

checked everything we think could have caused the problems you explained but we didn’t find anything wrong.

JOHN (confused)

You don’t think it’s really haunted do you?

MECHANIC (laughing)

No. But we can go ahead and change your brakes to make sure that doesn’t happen again. And there were a few other parts that need to be replaced as well. Do you want us to go ahead and take care of those?

She hands John an invoice. His eyes open wide the price.

from shock at

He reluctantly reaches into his pocket and hands her his credit card.

MECHANIC (CONT’D)
Okay, sit tight and we’ll get you

out of here as soon as possible.

INT. CAR - LATER

John is in his car again, driving. His windows are up and the music is playing. Then suddenly the lights start to flicker again.

JOHN Oh come on!

The music volume starts to fluctuate again and the windows start going up and down on their own.

EXT. STREET - SAME TIME

There’s a long line of cars behind John’s car, honking at him because he’s driving so slowly. He reaches his hand out the window and waves them by.

JOHN
Sorry. Go around! So sorry.

Suddenly the window starts to roll up before he pulls his arm back inside. He has to continue driving with his arm stuck in the window.

INT. HOME - LATER

John is sitting at his computer typing on automobile message boards and chat rooms. He’s typing feverishly and reading responses from other people.

MONTAGE

There’s a montage of all the different responses that John sees. Some are helpful and some are silly and no help at all.

END MONTAGE

INT. HOME - MORNING

John is asleep in the chair, still in front of his computer. There’s a notification ding that wakes John up. He sits up straight, wipes the drool from his mouth again and leans in close to the screen to read.

He gets excited at what he reads: “Your car is not haunted. It sounds like you need a new crankshaft position sensor. If it’s defective, it wouldn’t show up in the self-diagnosis system and it would explain all of your car troubles. You can buy a replacement for about 40 EUR and install it yourself.”

EXT. HOME - MOMENTS LATER

John rushes out of the house. He opens the door to the car and then pauses. He thinks about it and examines the car before shutting the door again.

He goes to the side of his home and comes back with a bicycle. He jumps on and starts pedaling.

EXT. AUTO PARTS STORE - LATER

John rides his bicycle into the parking lot. He jumps off the bike, exhausted and sweaty. He runs into the store.

EXT. AUTO PARTS STORE - MOMENTS LATER

John comes running out of the store carrying a plastic bag. He puts the handles of the bag into his mouth and climbs back onto his bicycle and rides off.

EXT. HOME - LATER

The hood of the car is up and John is leaning into the car while holding his phone and watching a Do It Yourself video. The video ends and John slams the hood closed. His face is covered with grease and dirt. But he’s smiling.

INT. JOHN’S CAR - LATER

John is driving with the windows up and the music playing. Everything is working properly. He comes to a stoplight and nervously pumps the brakes and the car slows down and stops at the light. John exhales. The light turns green and he drives off.

FADE OUT.