HC Outreach

Hello @reeflings,

I am following up on the message that @Liesbet posted in the chitchatters chat about starting a Helping Circle “Outreach”.

Ideally we would have discussed this issue in the Coordination Group meeting of May, but as this is not going through, I am proposing to handle this issue online as much as possible, until we have the possibility to consolidate it in a Coordination Group meeting (hopefully in June).

In this post I am offering a bit of history and a couple of suggestions on how to take this forward.

1. History: the merger of outreach and external relations

Until February of last year, all outreach activities used to sit in Team @reef-recruitment. To reduce the workload at the time, I believe they were then given to Team External. Especially in the beginning this led to a couple of serious glitches, with no evaluation following-up.

Likewise, before the 2025 merger, Team External’s domain only included our … ehm … external affairs, i.e. relations with the neighbours, relationships with politicians, promotion of cohousing etc.

2. Why it makes sense to spit it again

The main driver for the merger was the scarcity of people who could do work. This situation has now changed.

What has also changed is that we have the pressure breathing in our neck of completing the group (see https://edgeryders.eu/t/question-re-urgency-of-recruitment/22563). Here there are a couple of main challenges:

  1. There is a long-standing promise to complete the group before we get the building permit. This is explained in the post above as reducing the impact of a pitbull bite: the more complete the group, the smaller the hazard we will suffer if things would go wrong.

  2. Diversity and harmony: Some people don’t want to go with “first come first served” and would instead like to have more options to increase the diversity and harmony in our group.

  3. Efficiency: Presentations require quite some investment, and so it is a better use of our time if we reach more people in one go.

To me, these are arguments to reconsider how we organise ourselves and where we set our priorities. To me, all this justifies the creation of a separate HC that will concentrate only on the outreach activities, i.e. on getting more people to sign up for the presentations.

3. Where should the HC be placed in our organigramme?

It’s a public secret that I don’t care a lot about our circle structure. I think we have bigger problems than this, and so I usually don’t manage to develop a lot of interest for this.

In this particular case, the most logical thing to me seems to restore the link with Team R&O. First because this is where quite some of the glitches originated, and second because this puts the responsibility for the entire understaking of completing the group in one circle. If we would follow this logic the HC Outreach would be a child circle of Team R&O. This would mean that there would be one person from R&O who makes the link, and that other than that any Reefling can join the HC.

But as I said: I am not going to die on this hill. What matters to me is that the work now doubles in speed, ASAP.

4. Working methods

I myself would like to join this Helping Circle. If those who are too would be open to it, I would like to propose to bring in what I call the Board-style working methods: fast-paced, outcome-oriented, high individual independency, very few meetings. Filling 3-4 units should be a perfectably doable mission, and if we make it a priority I’m sure we can succeed.

5. Who’s in?

Bringing @Liesbet’s call to the surface, here’s a poll where you can express your interest:

  • I would like to be a member of the core team of the HC
  • If there’s no other volunteers, I’d be ok to join the HC
  • I don’t have enough space ATM, but I would be happy to take on a specific task (e.g. social media, newsletter, …)
  • Not this time
0 voters
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Thank you Lee. I would like to help (/take the lead) with the website (if you decide to make this one of the main topics in this HC).
Social media is also good for me, but don’t want to stand in the way of @Odile.

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Hi @Lee , this is quite a reshuffle and I am not sure it is the best way to go.

However, I’d like to have more contact with Team R&O and be kept informed in advance of upcoming developments, so that we can respond more quickly. I’ll get in touch with the coordinator. Is it you, @els ?

In my opinion the recruitment and onboarding strategy (e.g. do we want to target families with children or not) belongs to Team R&O, and we as Team External follow.

We don’t lack good ideas, we just lack some (wo)manpower to execute tasks.

@Sterre, @MariaAM and @lee , thank you for offering help!

For the moment, we have a few things were we could use help:

  • flyering; see Flyers dropping - #234 by Liesbet
  • take over creating posts on Samenhuizen and/or Habitat & Participation –> a task that requires quick response
  • flyering on events

Is there any of these tasks you would like to work on? Let us know! :folded_hands::folded_hands::folded_hands:

Tasks that are taken care of:

  • Website: Manuel
  • Newsletter: Manuel
  • Socials (Facebook, Instagram and LinkedIn): Odile
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Hi @Liesbet,
I meant I could be of help with renewing the website completely. A new design, new visuals… making it a bit more attractive and professional looking. Should the HC make this a priority, I would be happy to help or take the lead.

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Hi @Sterre , thanks for clarifying.

Some months ago, I was not yet coordinating Team External at the time, we were discussing whether to build a new website or not. No decision has yet been made as to whether we want to build a new website or continue using the current one and give it a makeover.

I think either option requires a helping circle in itself, and making the above decision is one of the first steps to take.

I personally would love to have a website that looks nicer!

However the goal of the HC now is to concentrate (only) on the outreach activities, i.e. on getting more people to sign up for the presentations, so that we hopefully complete the group by the end of the year.

So the question now is: Is this the best time investment, now, in order to get more people to sign up for the presentations? I have a feeling the website project is a too big project for the moment.

The methods that seem to work best to attract people, are flyering and creating content and announcing presentations on Facebook.

Thank you @Liesbet.

I do believe that an attractive and professional website can very much help attracting more people to the presentations.
After the flyer it’s where people go to for more information. It’s their first impression of the group and the sense/meaning/purpose of the project.

For me it’s not too big of a thing (I built a few websites). I envision something simple and straightforward, but visually appealing and attractive.

I’ll be standby :sun_with_face:

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yes.

As my time is limited/I want to work as efficient as possible, i would prefer that interactions between coordinators happens in the first place in the coordination group meetings (which ideally should happen on a monthly basis). And if extra chats are needed, no problem of course.

1 Like

Hello @Liesbet and @joannes,

I guess a new Helping Circle was born then! I’ll create a group on Signal to see whether we can speed up the organisation of our first meeting.

Hi Liesbet,

I second what @Sterre says. Once people pick up a flyer, they land on our website. The website hasn’t had a thorough update in a couple of years, and it could also look more attractive. I believe that means that we might be losing out on quite some people who would have registered for a presentation if the website would have been clearer and more attractive.

A HC is ready to go, consisting of myself, Sterre and @joannes. It will be a couple of hours of work for each of us, and it will benefit the entire group.

I am imagining that this is maybe going a bit a fast for you, and that you would have liked to sit together and talk about it more? While I can empathise with that need, I also want to move as fast as possible on this recruitment thingy, because I am very worried about our collective financial exposure, and the clock is ticking.

What motivates to move forward with it, is that when we started The Reef, one of the conditions for having an explicit Govenrnance Document was that we would remain a “doocracy” (an organisation run by people who are willing to do / put in the effort) rather than a bureaucracy (an organisation that needs a lot of time to make simple decisions). So you’ll see a post appearing on the forum in the next coming days (honouring our commitment to transparency) and then we can talk about more at our first HC meeting if you like.

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Hi @Lee, I just want to be as effective and efficient as possible. For the same reasons as you: to complete the group as soon as possible. If you think this is what needs to be done now: Go for it!

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