I wanted to make some quick notes about today’s press conference and start a conversation, it makes sense to be brief, because it was a strong collective effort and other participants will be able to fill in the gaps.
Overall this feels like it was a resounding success, thanks to the amazing work on the part of the unMonastery Team and EdgeRyders – so thank you to everyone who put energy into making this happen, for a moment it looked like it might not happen and I’m so glad it did. We created something very different and proved it to be effective.
It’s less than 24 hours later but we’re already seeing outcomes. Firstly we reached a lot of people, according to tweet reach: 100,000s with 667 tweets in total. https://www.hashtracking.com/explorer/?hashtag=unmon
During the event it was reported that we’d managed to become a trending topic in Italy (this was definitely a surprise): Fabio do you have the link you shared in the hangout? For those watching from the sidelines, it was certainly an event to remark upon.
We also gained over 50 new followers.
In addition we’re already seeing our first press opportunities begin to emerge and potential collaborators. The main gauge for success will ultimately though be more applicants to the unMonastery and more attendees at lote3.
What I think we learnt that are essential points for the future.
-Either pre-schedule all tweets or have at least two people operating the main account, it was quite a multitasking exercise, tweeting the prepared tweets in 2 languages and fielding questions from my own account simultaneously.
-Calling people a day or so before hand seemed to be effective for gaining real participation
-Find a better way of reaching journalists, sending tweets to individuals in the hour before hand hasn’t seemed to bare fruit, but perhaps time will tell.
-Create a dashboard, we didn’t do this but a page with the hashtag embedded and a chat room, so you only have to co-ordinate from a single location would be exceptionally useful.
-Co-ordinate around who is going to taking a question first, then allow others to follow up
I’ve yet to fully review everything but have downloaded the data and done an initial network graph of how the conference played out. There’s a few actionables to be picked up if anyone has the time:
-Create a storify in Italian and English
-Pull down the twitter data and report on what you find
-Help write the article for the Guardian
-Share the press releases further afield, found on this new page: http://unmonastery.eu/index.php/press/
So what did everyone else think? What was your experience?
It’s amazing being part of this community and today was a great demonstration of why.