I’m a big Gary Vaynerchuck fan. In case if you don’t know who he is, here’s his website: https://www.garyvaynerchuk.com/
One of the things he said is what really resonates with me and I do believe it’s correct: social media isn’t changing us, it’s showing who we really are. His short opinion on it: https://www.youtube.com/watch?v=CKG_T3VtbMw
The main premise for this is that for example in the past, people kept things about themselves in the dark, for example, that the liked nationalistic parties.
…people usually confined in their closest circle which party they support, and now, they share their opinions about it online on their social channels. By that, they share what they already believed in and have been believing in probably before social media became a thing.
The other issue is that this can be abused, as we’ve seen with the cambridge analytica scandals.