Lab: Prepare your sales materials

Have you ever tried selling? Did you ever fail at it?

Selling is an art. Dealing with people, customers, and clients alike! With courage, directness, “effectiveness,” and excellent communication! If one masters the art of sales, he masters to handle human relationship problems.

Would you like to learn DYNAMIC and FUN innovative techniques to sell more, faster and more effectively?

This lab offers you a chance to develop your skills.

Why this lab

You will learn to

  • do sales through building fruitful contacts with customers and business partners. To
  • create better and longer lasting relationships with customers and allies of the business,
  • generate more significant sales closing opportunities,
  • increase sales for the organization, and
  • improve your individual income and the quality of your life as a sales person

The first edition of this lab took place on February 21, 2020.

@matteo_uguzzoni conducted the lab to give a detailed to explain the process of mastering the art of sales.

Participants were asked by Matteo to present themselves. Then, he began the first exercise to help participants better define your project.

The most essential element in a definition is the noun, followed by mentioning the audience/market.

The second exercise was how to build an audience map which was indicated in the last webinar check here: Follow up of the Webinar "Power Pitch & Storytelling"

After, he insisted that the central element of the structure of the pitch/presentation is the problem:

Then, he used some of the attendee’s projects as examples to detect the problem and correct the structure of the final presentations.

As for the detailed structure of a pitch, it ought to be as the following:

Mainly, the Cover stands for the opening, and Magic recipe means the benefit, and “What do you need?” is closing and calling for action.

Matteo highlighted that you need to display the business model of your project as a way to say, “I’m going to make money this way.”

Concerning “How will you find your users?”, it’s called the go-to-market strategy, which is the plan in which the steps that will get you to your target audience/users will be identified.

Since it’s very unlikely that the project idea and business is unique, you need to study your competitors.

Regarding the Team, it is needed to have various skills within it. Finally, there is the Timeline, which is a detailed explanation of how you’re going to spend the money you’re asking for to support your start-up.

Later, he displayed a type of pitches as an example to illustrate its structures:

Commercial pitch:

Towards the end of the lab, Matteo mentioned the importance of writing down your speech. As a matter of fact, it is considered essential regarding your sales materials, the presentation, and the video to be made in the future.

Last but not least, you need to retain the following these five core messages that should strike at the end of the pitch:

  1. There is a REAL problem out there

  2. We have found an AMAZING solution

  3. We are the BEST to create this (and I can prove


  1. We already did LOTS of stuff (Here it is…)

  2. With YOUR HELP we can reach the next level and

make the dream come true

Special thanks to Mr. Matteo Uguzzoni and for the relevant interaction from our brilliant project leaders and attendees for ensuring such a productive lab.