Language Barrier – How can we build a Bridge?
Non-Germans want to learn German and want to take part in social life.
Germans are not as enthusiastic yet. They don`t want to feel obligated.
How can we still create social interaction?
That´s what we already tried out;) SPRACHPICKNICK
IDEA AFTER RESEARCH:
Giving German people a SIGN which could be a print on a shirt, sticker, bag, what ever that says: “Hey, join us!”/”Don´t be shy!”/”Take part!”…
They´ll have the opportunity to put it on in a situation where they want foreign people to participate – Non-Germans wouldn´t have a as hard time to bring oneselfes to do the first step.
Background and research
People say the are willing to help, but they don´t want to feel obligated!
There are two parties: the NEWBIES on the one hand and the Germans, or LOCALS on the other hand.
Both of them are having different needs because they are in different situations.
We were doing surveys with both groups.
-NEWBIES:
-NEWBIES are looking so badly for LOCALS who would like to spend just a little time with them!
-NEWBIES are afraid of doing the first step towards LOCALS.
-NEWBIES are afraid of being rejected.
-LOCALS:
-LOCALS are willing to help.
-But they say they don´t have that much time and don’t want to have more appointments.
-LOCALS don’t want to be responsible.
-They want to stay spontaneous.
How can we balance those two perspectives?
The Campaign
https://player.vimeo.com/video/177993825?title=0&byline=0&portrait=0
SAY HEY is a line of branded sports equipment, weather resistant stickers, bags and posters designed to facilitate social interaction between people who are attempting to learn a new language and customs, and local residents who like to engage in cultural exchange… or just make new friends 
SAY HEY is a tag that shows how open you are for new people to join. It will bring Berliners and newbies together.
Support our crowdfunding campaign: https://www.startnext.com/sayhey