As we now go out and do a full blast communication campaign for engaging people to participate in the Edgeryders festival we need to show the value added for people to join us. This means we need to communicate the value added of not only of the individual events, but of particating in the collaborative online process through which we build them and a lot of other great things born out of our collectivity.
_We need visual, social media friendly Text & Visual materials that highlight the benefits of participation in Edgeryders. What goes in this section is nice, compact texts derived from the information we have aggregated here: https://docs.google.com/spreadsheets/d/13SDSNLyyW_A0sdfqDp4C2MKPj34DQv3nrgFaIP43eSI/edit#gid=0_
Benefit: Being embedded in a Dense Network
Good materials to draw from: http://hugi.se/openvillage/
- Description of benefit: Having a dense network around you is one of the hallmarks of social capital, and gives you access to expertise, resources, skill sharing and financing. In a dense network, there are many ways for you to get from one point to another. A key challenge here is for people with aligned interests to find each other, and as a community Edgeryders is out to solve just that.
- Proof of claim: _ Thomas, Matt, Alberto, No, Hugi, Ramy etc from OpenVillage festival, plus older_
- What it would normally demand of you as an individual to access the benefit: add description of the process you would have to go through: with estimate of the time, complexity and costs incurred at each phase of the process
- How edgeryders approach is an improvement: We cut down the investment of time and effort needed for people to discover, understand and build on one another’s work. Process starts by participants posting a personal introduction to themselves and their work on an online platform. Then our community managers draw the attention of others who have complimentary interests, needs, skills and or access to people who might: and the other way around. People read one another’s stories/intros and post questions and answers through comments. Our community managers and research team reads/processes the conversations that develop, to find common ground between people having many separate conversations happening in parallel. We also have hired staff to scouting relevant opportunities to support people’s work. These includes proposing joint applications to specific research grants or building financially viable projects to support long term work on issues. For methodology: see here (ignore “course fee”: we just put up a paywall to keep corporates out, community memebers freely access evert).
- How to make most of the event and the platform to unlock the benefit: add text here
- How to get started: create an account on edgeryders.eu and tell us about you here (URL)
- FAQ: add text here
- Visual Materials:
Benefit: Accessing funding
- Description of benefit: add text here
- Proof of claim: OpenVillage, Matteo, David, OpenCare (wemake, ssh, milan), unMon
- What it would normally demand of you as an individual to access the benefit: Drafting a good quality concept note (original idea that is significantly different from what is out there and is backed by latest and older research findings in a number of scientic and displinary fields) 2) Searching and selecting the upcoming European calls that would be the right fit for your idea 3) finding potential partners, 4) reaching out to them to build the consortium having in mind the relevance of their expertise and background 5) Defining the coordinator 6) writing the application together as a consortium
- How edgeryders approach is an improvement: We have a team that 1) teach you how it works 2) monitors and inform you of relevant upcoming funding opportunities 2) SSNA helps you to find good concept 3) events helps you to build good partnerships and proposals
- How to make most of the event and the platform to unlock the benefit: add text here
- How to get started: add text & here
- FAQ: add text here
- Visual Materials:
Editable File: https://docs.google.com/drawings/d/1U9S1tsIs646-9DoTuarNOClJhdXQf9olwZguwJGB3qc/edit
Benefit: Growing your personal/ project visibility (to draw opportunities or talent)
- Description of benefit: Edgeryders brings greater audience participation and buy-in to your work as it progresses in dialogue with our extended network and constituent audiences. How we do this: 1) Your contributions to the online discussion are editorialised and promoted to your target audience by our social media team 2) Our designers produce visual communication materials you can use to promote your work and ideas 3) You are on our list of recommended experts that we direct opportunities for consulting, paid public speaking opportunities, joint research funding drives etc.
- Proof of claim: _(media coverage etc) twitterstorm numbers, Anthony, Sam (OSCE Days involvement fropm Edgeryders), videos from futurespotters _
- What it would normally demand of you as an individual to access the benefit: 1) You need Project description - why how, what, of the project - target audience - key messages to get their attention - content production. For example - If promoting events, for them to be successful,you need an attractive , short description and nice visual promotion materials. You also need to push out attract content like stories or videos on the channels tp draw attention to your activity at least 1-3x per week there should be posts that give some more info about the event (who is attending, stories of organizers…), as that gets people more interested in it. This should be paired with responding to questions in their native languages where possible. 2) Writing content/blogs/articles: research (few hours) - including links if applicable, structuring (what is the right structure to ensure the story is an engaging read that makes people want to take action - 1 hour), deciding on voice and tone of the piece (who are we writing this for, why, and what language does this suit - 1 hour), writing the article (1 or 2 hours depending on length). This is a bit arbitrary, because usually it’s more fluid, and it also depends on what background knowledge the writer already has. Also, an outside voice is usually much better in explaining complex products/subjects, as they are not burried in the already existing jargon. For most people here, end-to-end encryption is a super easy term, but the majority of people have absolutely no idea what it entails; they may have heard of it, but they don’t really know what it does. The result is that words like those in social messaging and in headlines can scare people away (this is not meant for me). Again, this depends on the target audience.
Regarfing social media messaging: finding appropriate visuals takes a few hours, writing good, effective social media copy takes a lot of time (what do we want people to do with this: read the article? Then what? Join a conference? Why should they?). It’s really complex and a lot of people, companies and organizations who do not have those kind of skills/human resources, really miss out: they dont’ get any results, but did put a lot of time in it.
A great example my economics professor once used: There’s this lawyer, and he’s quite ok with numbers, so he decides to do his own accounting. But because he’s not a professional, it takes him much longer. And his time is money too. Although he thought he would safe money by doing it himself, the evenings he’s crunching numbers are work hours. If he would pay an accountant to do it, who could do it much more efficient, the time he’s not spending on accounting he can now either spend as a lawyer, or to rest. Cost count on a couple of thousand Euros a month. - How edgeryders approach is an improvement: add text describing how much time & cost & complexity you slash by doing it the Edgeryders way
- How to make most of the event and the platform to unlock the benefits: add text here
- How to get started: add text and URL here
- FAQ: add text here
- Visual Materials:
Benefit: Discover alternative perspective and answers to complex issues
- Description of benefit: Edgeryders uses online and offline channels to seed, harnesses and grow collective intelligence around the topics that matter to you. 1) We support your work with crowdsourced research 2) Our research team processes data from the platform using sensestack, our open source stack of technologies that we have built into the platform to produce interactive visualisations of the conversations around the topics that matter to you 3) Our community managers coodinate the work of building participatory events such as workshops and conferences and festivals. To serve the priorities, interests and needs of participants.
- Proof of claim: Echopen, Millie, Fabrizio,Example report on Stewardship, Robin’s book/discussion on market failures-others? Ramy? Rachel? Bilal
- What it would normally demand of you as an individual to access the benefit: You need to do a lot of asking around to find people with interesting work- and then it will mostly be people in your network (which more often than not are quite homogenous - networks tend towards homophily). Then you have to read and filter between everything they have produced . You then need to engage them or others in conversation around their work (there is a reason why science is very much about dialogue). You have to consume and process large amounts of information and keep track of what has been said by whom, what their position is and what other positions there are. And then if you want others to give you feedback on what you knowledge you have gleaned from all this, you need somehow to present your analysis to others. The easier it is to digest, the more people are likely to interact with you around it.
- How edgeryders approach is an improvement: add text describing how much time & cost & complexity you slash by doing it the Edgeryders way
- How to make most of the event and the platform to unlock the benefit: add text here
- How to get started: add text & URL here
- FAQ: add text here
- Visual Materials:
Benefit: Goodies/Perks (crowdfunding)
- List of goodies here: _ add description of each goodie in format suitable for crowdfunding campaign_
- How to get each goodie: add description of what you need to contribute to access each goodie & URL
- FAQ: add text here
- *Visual Materials:
