Welcome, also to codesign the tool
Thanks for the introduction, Irene. As a social innovator myself, I agree that there’s not much chance to learn from failure currently. It’s rather “keep trying until it sticks”. The difficulty is probably: If it’s an innovation, it’s new, and if it’s new how can you know if it works? But most of the mistakes seem to come in during execution / organization building, and for that part a kind of “antipattern language of failure in social innovation” would be a very valuable tool for any social entrepreneur …
And: since you’re one of the early adopters to do online ethnography, please feel invited to try out the Open Ethnographer tool when we get to a first release 
It should be agile development with weekly releases, starting around early/mid December. As an ethnographer, welcome to co-design the Open Ethnographer tool itself. (I’m just the software architect / developer, not doing ethnography myself.) Alberto has started the promised mini-survey about “open notebook science” ethnography already, so if you have an opinion on that, you are very welcome to share it.
P.S.: For inserting hyperlinks with custom titles, @danohu already had the solution for you. You can alternatively also select the text, then press Ctrl+L (Linux / Windows) or Cmd+L (OS X).