We Use Advanced Analytics To Drive Our Work – And Enhance Yours
Open & Data Driven
Our methodology is based on what we call Semantic Social Networks. It has several advantages.
… to ill-defined questions. Exploratory questions are important. Who is doing the most interesting work on X? Which trends are emerging around Y? Free-form conversation minimizes framing biases and encourages serendipitous discovery.
Edgeryders projects can result in large online conversations, with hundreds or thousands of participants. We use graph theory to aggregate them, and extract from them what is most important or unexpected.
Mining Semantic Social Networks yields qualitative and quantitative research. We apply network metrics to score and weigh the qualitative conclusions of ethnographers.
Everything we do is a network, and networks are easy to visualize. In fact, most people find them intuitive and beautiful. We provide visualizations of our data with all our projects.