photo: Andrea Simplici
Mission accomplished. The visionary brand-name of Edgeryders, with its funky hipster avant guard flagship ‘The unMonastery’, may have just tipped the scales. Our investment at the cutting edge of international co-living asylums for burnt-out geeks has turned into the major ‘Culture First‘ breakthrough we all had been dreaming of. A calculated miracle fell miraculously into place.
All of those who gathered in Piazza San Giovanni on the afternoon of 17th of October, 2014 have already forgotten the torturous introverted minutes absorbing yet another delay in the transmission program that would announce the most worthy representative for Italia’s capital city of European Culture. It wasn’t that pleasant; we each inadvertently prodded our individual sack containing a life’s assortment of disappointments. That said, none of us will ever forget the three minute visceral howl of exultation and of belonging among the chosen that shook the walls of both the town and its people. The we won. The campaign of buttons and banners, a bombardment of civic arrangements, of intricate consultations and rebellious citizens convinced a gaggle of international culture aristocrats that the City of Matera would host something worthy.