1. Improving Newsletter circulation
We currently have two email lists, a list of Edgeryders community members and one for the opt-in newsletter. One suggestion was to send out a semi-regular newsletter to the former, however without consent to use the email for marketing purposes this is not possible. One solution proposed: an option to ask new members if they would also like to opt in to the newsletter on sign up, as a way of growing our currently small newsletter circulation.
2. Identifying drop off points
Google Analytics shows drop offs on different sections of the site - what can this tell us about improving the site flow? The consensus seems to be that the data is too broad (it covers all pages such as 404s, including old posts rather than relevant content) to be useful at this point - rather than delve into this problem (which ties in to UX/Web Design) we have agreed to focus at this point on increasing sign ups and newsletter subscriptions.
3. Weekly open call
@Nadia pointed out the weekly call is a very good gateway for new members to become active participants in the site - we will be emphasising this in our status updates and also picking a theme for the call each week. This will be a talking point announced ahead of time that will complement the open ended conversation. We will be drafting a list of themes that can be picked from each week.
4. Raising awareness of the Open Village event
More needs to be done to highlight the event in the proposal posts (there is a lack of clarity about the event), which can be announced at the end of each post. I will be drafting a footer template for this purpose (and the following point).
5. Improving user engagement
We are seeing a steady influx of new users, many of whom do not post or comment. What can we do to effectively incentivise new users to participate in the community? We discussed three strategies:
- Drive sign ups and traffic, inevitably a portion of these new users will comment, increasing conversation and engagement on the platform
- Highlighting comments of different posts, this means bringing forth the active community onto the front page or community main page, inviting people to join in on the conversation.
- Explicitely asking to comment, which will be the purpose of the footer (it is important to communicate this not in a forceful, annoying way but as an invitation to join the conversation)
6. Improving Twitter connections
We briefly touched on the idea of pinging users on Twitter for comments on articles. I see this rather skeptically, if I know the person or am already involved in a conversation it can be a natural approach, but systematically picking users to mention borders on spamming (I get a lot of irrelevant marketing mentions on my own Twitter handle and invariably ignore them).
7. Creating blog post for the weekend newsletter
We will be publishing the weekend newsletter as a blog post so it is not limited to email subscribers. We will also be sending out the headlines email on Monday, Wednesday and Friday from now on. @Noemi mentioned emails from Mailchimp get filtered as spam - not the case in my inbox but maybe for others?
Input on all points welcome. Without going into Web Design / UX territory, which I have little knowledge of, I’m interested in thoughts on improving user engagement within the site for new users (so I’ll leave it as an open ended question). Wishing you all a good week.