Fascinating. I have this idea that Facebook is becoming more and more a world of its own, with a very small contact surface with everything else. I am not at all surprised to see that an event can attract some attention in Facebook, but be overlooked in real life.
It turns out that Facebook is relatively marginal in driving our page views. If you sum the desktop site and the mobile site, FB drives about 1/10 of the traffic of Google, and slightly more than that of Twitter. And this with advertising. Are you sure it is the way to go, @anon82932460?
