Telecom csr situation (opportunity)

project-spotthefuture
cat2-none

#1

Here is the sum up of Telecom CSR strategy and needs. Possible to make an offer fitting it totally or partially? Let’s try.

  1. Csr reports to CEO and President. President has been nominated yesterday. So within 3-4 weeks they should submit a plan for approval.

  2. People in the team are not CSR experts. They are studying now. Anycase they are a communication team. So their role is to promote telecom brand on csr.

  3. Csr means above all a way to include all kind of stakeholders (colleagues, suppliers…finance, academic, media and so on) within company action and strategy. So it’s a mid term activity, not only a pr one.

  4. They are looking for content about social impact of digital change…but this is still broad and not well defined.

  5. Finding out some new voices about the topic not just the very well known

  6. They are seeking eagerly for a new format that should be appealing and distinctive…not just conference

  7. Being telecom of course the digital world /digital environment is relevant

  8. They do not have a written brief or documents, they are still spinning around

I see here some opportunities for the ER even if its not straight. I talked about it ER and wikicrazia. So hopefully they will read about it…they didn’t follow the articol on che futuro…

How do you feel about this?


#2

Interesting opportunity, go for it

Let me know if there is anything you need done


#3

Good start!

Well done, Simone, it sounds like a good start. I am no expert in this space, so this is basically your decision. I can see several possibilities:

  1. Spot The Future Italy. We run an instantiation of STF in Italy; we try to make the changemakers at the edge emerge, and through them we try to make sense of what kind of future people are building.
  2. we try to engineer some kind of activity around the unMonastery. For example, Elf and Cristiano are doing really interesting  work, documenting closely consumption patterns (for example, we know that 65% of the food consumed by unMonasterians is locally produced; they weigh waste divided by fraction – so many kilos of wine bottles, so many kilos of non-wine bottles, so many kilos of compost etc.). Another thing that would be needed is an evaluation activity of the unMonastery. New voices, check; new format, check; stakeholders, check, as this is a horizontal project on a territory; but of course Telcos are viewed with a lot of suspicion. We would need something to do together, and that brings me to... 
  3. this. We wrote this downstream of a meeting with Fabrizio Barca (!), who visited the unMonastery and asked for a proposal. New voices, check; stakeholders, check; new format, not so much, because this is a conference. But if we make it in the unMonastery is going to be very... uncorporate.
  4. picking a project from the community and scaling it. For example Makerfox (network barter to restart liquidity constrained economies – this project won last year's European Social Innovation Competition); or the Viral Academy (teaching people to code, with the twist that students, in order to complete the course, need to trach other students – also seed funded by the Nominet Trust in the UK and looking for opportunites to scale); or Moove (peer-to-peer coaching app for young job seekers). There are many more.
  5. Maybe the most interesting things of all is this: they could support... Edgeryders, with you as project manager! The job would be to help digital innovation to spill over to the social level. This is what we do anyway. We do it by means of a global online community, that empowers individuals wanting to do relevant stuff through peer-to-peer support. This could be done by creating a Telecom-branded interface to Edgeryders: we would man this and guarantee that people that come into contact with the program get peer-to-peer access to the whole Edgeryders community. It could get quite sophisticated, because in a matter of a few months we are deploying Makerfox on top of Edgeryders – we will be the first community to test it. This means we can support projects in various ways (voluntary work against "thank you vouchers", deferred paid work, time-bank style, contingent paid work etc.), and have some kind of accounting device for the collaboration. We hope that, in this way, people will collaborate more. Matthias and I explored the theme some time ago in this thread, and finally agreed to deploy Makerfox on top of Egderyders and test it. The main idea here is to "turn work into capital" for young people who have no money but plenty of time and skills. I guess this is the evolution of an older project called Social Capital 4 Social Venture.

What do you think?


#4

thanks

i ll read everything properly in the week end. before reading my idea is

we must take the chance to make a proposal

probably ER can be a part of a bigger project …

better to share with them some documents (few slides, examples) and ideas…they are in the creative phase…so we can influence the process. there are many open doors (contents, formats…)

of coruse results is unpredictable


#5

the are valide options

among your list, Alberto.

probably its more a matter, as first step in, to make them fit a little bit the language and the needs of these managers which have some tracks, even if not clear, to respect.

I see this

ER process of online community (scouting for experiences and incredible people on the edge - with strong digital communication base) plus conferce including other stakeholders is good starting point to set the “new telecom csr event format” its very digital…this is good for telecom brand

topic still unclear. it’s more a mater of making a great effort in putting together available knowldeg plus the community experience and opinion to create interesting insight and storytelling. to make it alive during the event where some big name must come (finding some good names its improntat, above all if they are not italian)

if we do this we have fulfilled the basic criterias of their duties. they get compliment by president and we open up other opportunities of partnership. we can now make them feel that there is something more…but its unlikely we go for something too different from which is their starting mandate at the first time they meet the new president.

concerning your point 1 wich basicly is the file rouge of all the ohters and of ER. the real issue is to address all the research, the disucssion and thre resutls is somehting that starting from etnographic research arrive to a strong idea about the role of digital in changing society (goods and bad)…probably we should aprtner with somebody else making only one part of the walk…

I would keep fabrizio barca out of all this becsue he is clealry a politician probaly running with a new party or within the Pd against the prime minister…so this will be a barrier in  a company so close to the government in such a weird political dynamics.

anycase i see this as a fluid situation where also giving them more insight and ideas about the new opportunity (global network) of edgrider can become s timulues to make such a company with smart people…considering using ER now or later

to sum up i fele we should make a proposal considering the starting point/the request , which is the most in line as possible with their requiremts point out what Er can do…in order to be at least a part of their final project definition. and in case case use this chance to have their attention.

10 slides which says: what is Er. (now and story)

how we can find insight and esperience about social impact of digital change in italy or world wide…

the community expereince available for you eventually to scout and see …are…

that can be an interesting input for a discussion event (or anything they will decide to do) and to have a strong communication and social media attention

plus…we cando something more…are you interested for your next actions?


#6

Let me see if I understand this

You are thinking to go and introducing Edgeryders as such: who we are, how we started, what we are doing now, what we are trying to achieve, some interesting projects from the community. And then see how they react. A possibility is to do STF Italy focusing on digital innovation: what are the emergent societal consequences of digital tech? What future are people building with it?

Correct?

Who makes these slides? You? We? In what language?


#7

good lets go ahead

so i feel that we can try to make a preliminary offer to assess the potential interested. remebering also (I forgot) that the adv campaing on going now…themre for telecom for 2014 is millions of passions (with tablet, smartphone…) http://www.youtube.com/watch?v=rUM74zm3mno

so on the other side the corporate part looks for digital impacts

in pratice i can assemply a 10 slide document if you provide with some proper material to use. i suggest in particular. differently from the sale deck to have some images of conferences/event. numbers about social media participation (hastags…) and list of nice projects with some “digital relevance” that have been found. for sure it will be revised /integrated by you. it’s not like the sale deck becasue it will be a proposal, but some ideas are similar. i am sure you have already good amterials if you did offers and pitches

the idea to propose is that ER spot the future (which they can also rename) is a way to search and idetify interesting situations where people create a change. so that it can be sued as intersting original etnographic material for their discussion and debate.

the implication for Er entering this process is

  1. being aware that the pr/communication /digital visibility of the action is important

  2. the report should be more corporate stile with structure, images and summaries, not pages and pages.

  3. budget. for now i would not write budget but have, for us, a broad idea

my role. i am not sure what PM role include but if means a continuous - constant monitoring of long list of tasks and people , i dont fit. i could have strong time contraints. i can make the biz dev and sale (which is a job) , being client interface in setting up the requirement and needs. monitor on a general level the topics arising and the conversations, and revise/give directions for the report writing and presentation structure and look)


#8

and…

i guess you are all very busy with UNDP developments…but pls lets try not to forget this


#9

Let’s have a google hangout? Send me google cal invitation

…for when you can make it? This way I can give you whatever material you need and answer any questions you haveon the spot. Please email google cal invitation to my nadia@edgeryders.eu address

:slight_smile:


#10

Cavalry is coming

Sorry Simone. [Nadia] is going to make an appointment with you so that you gain access to whatever visuals we have.


#11

good

lt me have something i can manipulate and integrate. also with a slide template to use.

copy /change and paste is a good work :wink:


#12

tomorrow 27 or friday 28 should be good days…my boss is off…

i am sending you email


#13

thanks for your time…lets go ahead with links and documents

Thnaks for time and ideas yesterday.

pls set here the links to the template to use (gdoc) and the beta version of agency website. i am taking all this together with nadia’s document to make a draft, but advanced , project offer document.

given the fact that this sounds like a founding work for many pther people, its imporntat to do it fast and good. happy to freely support ER development. i feel big things are upcoming…soon

i ll be working in the wekke end as i ll ahve a terrible week in rome for biz meetings…target is closing the document finalised by thrusday to send it to telecom friday at the lastest.


#14

thanks for your time…lets go ahead with links and documents

Thnaks for time and ideas yesterday.

pls set here the links to the template to use (gdoc) and the beta version of agency website. i am taking all this together with nadia’s document to make a draft, but advanced , project offer document.

given the fact that this sounds like a founding work for many pther people, its imporntat to do it fast and good. happy to freely support ER development. i feel big things are upcoming…soon

i ll be working in the week end as i ll ahve a terrible week in rome for biz meetings…target is closing the document finalised by thrusday to send it to telecom friday at the lastest.


#15

ok, the template is getting ready, I’ll paste the link here


#16

presentation template

here is the presentation template


#17

sent

let’s wait about one week for feed back

http://goo.gl/IvozVN