The Creative Collaborative Paradigm

Is there a new creative and collaborative way that regular citizens are participating in society, and if so, how do we recognise, understand and promote these innovative and transformative ways of investing in society?

For larger version of the infographic above click here.

We have a number of well-established routes to participating in society. We participate through being consumers, supporting the economy, circulating money while trying to provide valuable livelihoods for ourselves and others. We participate through generosity, giving or sharing what we can spare and volunteering to help others, both at home and abroad.

Many of us choose to get involved in social governance. We may take on formal roles and responsibilities, become school governors, stand as a local councillor, act on committees and community forums. And, of course, we can vote. Less formally, we may also get involved in public consultations and - when we feel our concerns have not been sufficiently listened to – we can challenge decisions more directly through campaigning and protesting. So, with so many opportunities to participate, why are we seeing people engaging in their communities in new, more collaborative ways, and what can we learn from this?

An example of these new creative behaviours might broadly be described in this simple scenario: a person has an idea of how their street or community might look or feel different. They might think that a few benches in their street would create new opportunities for neighbours to get to know one another better through informal contact. Historically, they could take their idea to the local authority or their ward councillor, where it would be supported or not.

But if that person knocked on their neighbours’ doors, described their idea and managed to collect some donations and, together, they bought a bench or two - or even designed and made their own, then this would be a significantly different approach. They would not be acting out of charity, or representing anyone, or campaigning. They had a creative, socially informed idea and, working collaboratively with neighbours, they made it happen.

For some years, I have been working on a project called Social Spaces, concentrating on understanding these phenomena as they have emerged. Working with Laura Billings and Maurice Specht we now have 50 (and growing) collaborative books in production by brilliant voluntary editors. The Community Lover’s Guide to the Universe is collecting stories about these new types of local projects from around the world, projects often characterized by their powerful ability to gently bridge social divides and encourage co-operation and creativity.

Over the past 18 months, Social Spaces has worked in around 80 communities, asking over 2,000 people what they would like to see more of in the places where they live. We have worked in all types of communities, including less privileged places, and the answers are the same everywhere. Not a single person has asked for more restaurants, clothing or jewellery shops. Instead, people in the UK said they want to live in communities where the divisions between age, culture, wealth (and lack of it) are bridged. They told us that they want to live in beautiful places and, very importantly, that they want new types of common space, places that can help to build more sociable communities. They want to create a sense of community, to pool their ideas, talents and to build on their innate resourcefulness and resilience through simple activities.

They believe that these activities, added together, can start to make significant steps towards transforming their communities. Research confirms this. What has emerged from this work is an amazing collective vision: a homemade vision that is not being imposed by social theorists, the media or Hollywood.

Open publicationThinking about Creative/Collaborative as a new paradigm isn’t an utopian philosopher’s dream either – as we are seeing it is a narrative being told by grassroots community projects popping up around the world.  These are the people that are teaching us about how to create projects and ideas that connect communities in new and productive ways.  When analysed these projects aren’t ‘representative’, ‘charitable’, ‘consumer’ or ‘challenge’. So you could define Creative/Collaborative firstly by what it isn’t i.e. we see activity that doesn’t fit the other four mature paradigms, and secondly by the two strongest characteristics demonstrated i.e. Creative: they connect many new and existing resources and ideas to make entirely new things, and Collaboratively: they boost the potential and success of the work by collective and collaborative ways of operating.

This same pattern is emerging around the world, from community fruit collections and skills sessions, to resource sharing and many projects relating to food, growing, cooking, making and learning. What we are seeing is not nostalgic and is culturally and structurally very different from what we have witnessed before.

Knowledge about systems, the social connection needs of people, the ideas and methods of making these social projects work, is slowly becoming more widespread, making these innovative projects more sophisticated in their design. Some professionals are deploying their expertise in their own communities voluntarily. There is a much deeper and wider appreciation of the idea of waste; whether of people’s talents, ideas and energies, or physical resources. Collectively, these strands of thinking represent opportunities to act in clever and successful ways that have the potential to transform how we live day-to-day.

People are rediscovering the pleasures and benefits of common activity: neither as passive consumers, nor as needy recipients of charity, but as active makers and designers of the social, economic and physical infrastructure of where they live. There is a new sense of agency emerging, of optimism and of control, and it is revealing itself through positive activity on a human scale.

So what impact could this new type of creative and collaborative participation have and why is it so important? Three important questions:

  1. Is it important that local politicians support this work and how do they stay relevant?
  2. How can we build sufficient density of this type of participation to fight intolerance and oppression while boosting our social, economic and environmental resilience?
  3. How can we invent more clever combinations of these participatory paradigms to successfully integrate our essential material needs and our innate social desires for harmony and wellbeing?

If you have some thoughts on these questions I would love to hear them!

Tessy Britton is Director of Social Spaces - a project working to develop new knowledge about innovative community-led projects and has been collaborating with Zero Zero to develop The Civic Crowd, a civic project mapping and initiative development platform.

Community endorsement

Hi Tessy, thanks! really informative stuff and apparently you’re involved in some great initiatives… Only working with communities in the UK?

I come from Romania and I was having a chat with a friend the other day, and he just wouldn’t give in to these community initiatives, and building collaboration door-to-door, and my hunch is that he’s not the exception in my community in Cluj, Transylvania. Most people not only that they don’t have this sense of agency, but even worse, they don’t buy it when others have it, or try to to something. I’m sure this is very much related to solidarity and social trust issues that are deeply rooted here, but feels just wrong to see how others don’t value tiny efforts because they don’t know that in the future a particular public policy or investment will have actually existed because of those cumulated efforts…

There is really a lack of knowledge about social change and how it can emerge, all the alternative models that don’t necessarily begin or go through  the local authorities. To answer your question:

“Is it important that local politicians support this work and how do they stay relevant?” I think in my community it is important the people understand how  their contribution can bring about change, and that would make it much easier for local politicians to follow.

I’m sure this is nothing new for you, it’s just something that I was thinking about lately and feeling a bit disapointed…

It would be great to have you in Strasbourg…!

Confident communities

Thanks so much Noemi for sharing your thoughts on this - I would love to find out more about how people are thinking and feeling about this in Romania.  When we study these projects we notice that the success of projects is really important - they give people encouragement and optimism.  People are using clever new ways of doing things - and this makes it very exciting for everyone.

We are seeing that local government can play very helpful roles in stimulating and encouraging - but lots of experiments in play to see how that will work…

Lets make sure we meet and talk in Strasbourg!

Thanks again for your thoughtful comment :slight_smile:

Great vision… and some minor points

What you describe here makes very good sense. Edgeryders itself is pretty much a community effort, crystallized around an initial investiment by the Council of Europe; and the amount of creativity you will find in the  hundreds of mission reports and thousands of comments is mindblowing. So far, so good.


One: your benches example would be illegal in many places. The urban game invented by Augusto (an Edgeryders from Italy: do yourself a favor and check out what he is doing, because it resonates very much with your own approach) had its community beautify phone booths (hardly used in the age of the mobile phone), and they got a cease-and-desist call from the relevant Telco. Collaborative-creative is not an unstoppable force (yet?); rather a fragile flower. Most people don’t get it one bit. A vast majority, I would say.

Two: of course, if you ask people what they want, they will typically lie. Psychologists have known this for a long time. They will indulge in projecting an ennobled image of themselves, or they will interpret the question as a sort of test and behave strategically. If you go look where they put their money and effort, well - that will tell you a very different story. This is why real life urban planning exercises tend to result in luxury condos and shopping malls rather than theaters and public squares.

None of this undermines your strategy. I am not too convinced about your tactics, which - if I read it well - is simply to assume the advantages of creative-collaborative are self-evident and they are taking roots. While not obviously wrong, it flies in the face of so much observed behavior that I cannot avoid the feeling that it’s going to be harder than that. Perhaps very much harder.

Some minor points

Thank you Alberto.  I agree with much of what you say  … But to be clear - creative-collaborative is one of many ways, and not the answer to everything.  We stil need governance and accountability, charity and challenge.  Where I think it gives some new insights in effects is in changing some areas where we are stuck in repeated negative cycles.  When extracting key projects to study and using positive deviance approaches, it has more to do with learning what works.  The danger, in common with many case study research, is that frequently too much is generalised from too little data. So while we increasing in the number of projects to study - enough to start seeing emerging patterns and extracting lessons, you are completely right to say that it is not widespread (although spreading) … and that it isn’t inevitable or easy.


I forgot the link to Augusto’s story: