I thought folks might be interested in this https://www.worldenvironmentday.global/
This year’s topic is air pollution, last year plastic pollution. The solutions are not coming through very fast and our governments are very slow to react, they’re too busy with their immediate concerns of position and control rather than tomorrow’s
I think it’s good we have campaigns like these to draw awareness, I think it’s useful to include some guides to what we can do to minimise pollution but I don’t see enough action. The day itself is poorly advertised, I haven’t seen anything about it in national media and a “day” hardly seems sufficient. Whilst reading the site I can’t help but feel it suggests the activities that take place on the 5th of June could somehow compensate for the damage we’re doing… It’s not the intention but it’s the risk that after doing so some will feel they’ve wiped their hands clean of responsibility for another year…
Maybe it’s just a marketing issue or maybe it’s that emphasis on just a “day” seems to miss the point but we are yet to see effective use of the internet to drive systemic change.
So how could the internet be better used for campaigns like these? If we were to run such a campaign how could we make it more effective? Is there continued direct action that the internet can foster, enhance, and make easier?