There are two main issues discussed in the wrokshop that i will be continually thinking about after leaving today.
First, the discussion about maslow’s hierarchy of needs and whether we actually know what people do need. If maslow was here, he wont really like what i am about to say, buuut I don’t think the Maslow hierarchy applies in our current world. I think our needs have developed with the changes of how we percieve our current world, so we cant really say that untill poor people are fed, they will start caring about issues like the environment. You see all the taxi, tuk tuk drivers in Egypt, you wouldnt categorise them within the middle or high class, but they do spend alooot of time, money and energy on personalising their cars; a need that doesn’t belong to the bottom of Maslow’s pyramid. It might be that customisation is an important need, or may be that people are relatively motivated after all, or it could be that our needs have developed and the layering of Maslow’s pyramid have shuffled. So conclusion, we should not assume what people want or need before actually, prototyping our idea and actually testing it, and the results would speak louder i guess.
As for the second thought, this would be about why we dont or wont collaborate in Egypt. At Reform Studio, i would say that yes competition is sometimes discussed as a concern, and for us, as designers who have created an innovative “award wining” new material, our concern stems from the absolute lack of awareness of the existence of intellectual property rights in Egypt. That said, we are aware that an idea alone is nothing, it’s how you’ll implement and grow your initiative. So i guess the question would be how to find the people with the right attitude to collaborate with?