YouTube Video: Smart Nation Singapore Transforming through Technology

Note to self: the Smart Nation YouTube channel is full of rich information that I could analyse on the state’s projection of “smartness” through multimedia.

Question: who is the audience for this stuff? Who does the state think is watching?

OK, map of the nation at :08

fun music

parking comes up first

payment – paynow

number statistics

cute infographics (very child-like)

biometric tech! :036

Initial impressions: The visual langauge is very childlike and bright, but it’s clearly not aimed for children since there are lots of stats. All tech-focused, all solutions are smartphone based.