Note to self: the Smart Nation YouTube channel is full of rich information that I could analyse on the state’s projection of “smartness” through multimedia.
Question: who is the audience for this stuff? Who does the state think is watching?
OK, map of the nation at :08
parking comes up first
payment – paynow
cute infographics (very child-like)
biometric tech! :036
Initial impressions: The visual langauge is very childlike and bright, but it’s clearly not aimed for children since there are lots of stats. All tech-focused, all solutions are smartphone based.