I can across a couple of references to shared purpose purpose in recent days that got me thinking.
HBR’s “thought of the day” is that collaboration needs shared purpose
Insight Labs identify that successful collaboration depends on ‘transcendent interest’
I like the idea of transcendence in purpose, because it speaks to me of organically emergent shared purpose.
To be honest, when I read HBR I think that most other readers are probably thinking something like “yes, what I need to do is create a really strong vision for this company, and make sure that all teams know they are working for this - then they will collaborate!”
But hey, maybe I’m wrong! (Hopefully.)
To me, a process of finding (creating) a shared purpose, emerging from the collective, is cocreative. Whereas rally troops around a purpose decreed by another is a perfect example of non-cocreative working - and an illustration of how the non-cocreative paradigm approaches collective action.
Do others have thoughts on vision, purpose and how they may (or may not) relate to cocreation?