Edgeryders is hiring a part time social media manager (call closed)

That is an interesting task! Here are some ideas:

  1. For more viral coverage we need attention from other network hubs (e.g. media and people with large or important networks) as outlined by Sharad Goel and others in here: http://5harad.com/papers/diffusion.pdf

  2. this boils down to content that would spread well. Something that makes a day for the reader/user. Things that are suprising, engaging and if possible, in attractive form. An interview will sometimes do, but it needs to add value visualizations, photos, etc. The key is that there has to be someone who actively looks for such content and has an eye for a good story and is capable of editing.

  3. From the moment we have the additional content, it should also be boosted with additional marketing budget to engage audiences around social media. It is the fact that FB is built so that additional boosts are rather vital there for example.

  4. I do not think that metrics should be too complicated in themselves. As the goal is to increase sign-ups to the platform itself, everything else should be aimed at creating the flow to the platform, which we can measure through shares, views, likes and stuff, but time spent on site and signups are the most important metrics then. Monitoring them is easy through the site analytics.

  5. We should also think of monitoring the specific audiences that we want to reach, since it might be really efficient to approach the right demographics. That would mean some additional planning with the team, since I do not have all the necessary data.

With best,

Daniel

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Daniel?

[Daniel Vaarik], are you really applying? I am flattered! And [Dorotea]… good to see you here!

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I do feel like doing something for you for some time already.

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This is my idea.

I know Edgeryders platform and both Facebook and Twitter pages and this is what i mind to renovate:

  • low engagement (only 61 active users on 1600 fans)
  • number of contents (1 daily post)
  • kind of contents (95% links, 3,3% photos)

The goal (in 3 months) would be to double the number of fans and multiply (x10?) the number of people talking about our posts.

This is reachable by a splitted up strategy, starting from Edgeryders inside and looking for a new public.

  • Our Community Manager has to call to interact on social networks all people inside Edgeryders platform with such a recall. We need everyone's help in sharing, commenting and have a diffusion of our posts. We also need to generate a big quantity of material (photos, videos, graphics, articles, self experiences or opinions about Edgeryders or specific projects) useful for our daily posts.Activity on our page will automatically generate a renovate interest.
  • To plan a new rhythm and a new quantity of posts for Facebook/Twitter. The best would be to have a daily post for each project on Edgeryders platform, and several calls to partecipate and support them. (The best would be from 5 to 10 post each day from monday to friday)
  • The kind of our posts should be simple and easy to understand, supported with visual materials (photos, graphics, videos). A sort of a teaser of what's inside our post. (It's easy to observe that on Edgeryders Facebook page every post supported with visual materials are the most shared!)

Every month i can report weekly datas on: new public and targets, new engagement, Facebook and Twitter page performance.

With an extrabudget of 1000 euros we can plan a mini-video campaign on a buzz-marketing platform

Enjoy

Paolo

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Hey! Nice to see you in here :slight_smile:

Ciao Paolo!

Are you in Matera or out and about?  Sorry about the late reply I had missed your comment!!!

So something was bothering me while reading the comments and I needed to go off and think about it. I realised we shouldn’t be doing this  temporary paid work nonsense at all. The whole point of Edgeyders is to invest in one another’s potential and support each other. So I came up with an idea and checked with Said, Dorotea, Daniel and others. Had I not missed your comment I would have asked you too! but it doesn’t matter because it’s open ended and anyone can be a part of it. The post is here and the group where it’s being coordinated is here. Would be lovely to see you involved.

ok I’ll try to make a proposal too :slight_smile:

Thank you Nadia and Alberto

ok I’ll try to make a proposal too, sometime today probably,

but I’ll aslo share some thoughts and guidelines that I think would be good to consider when talking about social media strategies for edgeryders, considering my social media team experiences while making lote3

Nice to meet you :slight_smile: this is my little contribute :slight_smile:

Hi,

My name is Silvia and discovered your company only some days ago (sorry…) following the posts of Mr Alberto Cottica on FB.

Here my ideas about your project (state-of-the-art short analysis followed by proposals)

Company web site - honestly speaking, it is not so easy to understand your activities giving a look into your web site. I mean: everything is clear explained, but not with an immediate effect. You must have the willing (and the free time) to understand. This is not probably a good feature in the contemporary world where everyone is unfortunately trained to become a customer obtaining everything, including information, in just a second and without any effort. Moreover, generally speaking people first use the web looking for solving their some problems or answering any questions (first web engagement) and only at a later stafe they become inclined to offer or to engaged their capabilities in a project.

Probably it would be necessary to design a new web user journey. Your activities have a really great value, so more and more people must know them!

Twitter - you have 1,732 followers due to 5,213 tweets. Nor a Twitter star, but an ordinary journalist with a “normal” visibility on the newspaper has collected about 4,000 followers: one for each of their tweets. Yes, I know, the mere number of followers is not anymore considered a suitable parameter, but it is useful in any case if you consider it together with the engagement level, I mean the number of mentions, RT and “give and take”. They seem very low for you: I propose to tweet more frequently, to mention some authorities concerning your topics, to also share new about technology or similar collective experiences all over the world. I propose to ask and give followers answers, having conversations with them and frequently suggest to continue their esperience on your web company site, for example. Number of followers and expecially mentions and RT would be measured weekly, a great increase is expected already in the first month.

Facebook - you have page 1,165 likes and very few post likes or comments. A simple page showing only old photos of Milan has collected 78,000 likes with a medium of 300 likes for each photo and (this is more important) at least 15 comments (but also 150) for each photo also. I think this is not impossible for you in a historical time in which one citizen engagement is more and more establishing in many countries of the world. Also here: have conversations with people, ask and answer daily, at any time, sharing photos, new, curiosities, projects, new proposals (competitions or short educational free courses). If the first time they visit a page or a site people can find an answer to their need…they come back to visit more and more and probably at the end they can offer their capabilities to the community.

I think no more budget is necessary…only willing, enthusiasm, empathy…

That’ all :slight_smile:

To be honest, I am not a professional social media manager, I am only passionate in this matter, because I think that social media can be a powerful tool for inclusion and democracy.

I am an aerospatial engineer, graduated also in information systems applied to cultural heritage and in archaelogy, but unfortunately no one of these matter could became a job here in Italy. I work in TLC sector an you can find more on me on Linkedin  (any new contact is warmly welcomed) and on Silvia Marigonda - Milano (Italy) | about.me (@tedhel)

Thank you for your attention, Have a nice afternoon :slight_smile:

Silvia

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Ciao Silvia, nice to read you :slight_smile:

It always makes me happy to be able to welcome new people into our home on the Internet. Sorry it took me so long to reply, I had managed to miss both your and Paolo’s comment for various reasons. So I read your comment and you are correct in your assesment about social media traction. At the same time the community is growing at a steady pace, as are the number of projects and collaborations coming out of it. My personal mission (as one of the founders) is to build infrastructure for p2p collaboration around work that is meaningful. Social, organisational, technical, economic and physical. On a global scale. And it seems there is something we are doing right-Just getting something like the unMonastery, a physical space that is inhabited by community members from all over building incredible projects is quite an achievement.

So the delicate balance lies in harnessing the social media presence to support this mission, and not contributing to wasted energy and attention in facebook and twitter conversations. It requires us to collaborate and share the work of making the platform better, crafting engaging stories about community members and their work, drawing support to various projects so they are more likely to succeed, helping others learn how we get things done and inspiring them to build more amazing things…you get the idea :slight_smile: It’s not something anyone can do alone, it requires us all to help…So we decided to make it easier to help. Maybe join /t/the-edgeryders-agency/374-0 ?

More ideas

Hey guys,

Here are my ideas for what I think a part-time social media specialist could do with Edgeryders.

https://twitter.com/saidhamideh/status/446343693125959680

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where’s the delete button?

lol

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You got me at the Mini Karma Exchange Campaign

Deleted your copies :)) Whoa, this is a some intent letter Said, thumbs up literally. I’m upvoting it for being so fun to read.

I especially like the way you thought about the campaign, as a way for community members to get help for their small personal projects or tasks. I know for a fact this is needed, especially after our community event last year -Living on the Edge #3. It would also solve some of the problems about long and hard to read posts - instant gratification indeed. You definitely know how Edgeryders works and what would work even better.

@ [Paolo D’Ercole] and [Silvia M.]  The thing about platforms like Facebook is that we never intended to engage people on it/them, we’re just using it as a funnel to this community website (By the whe company website is different, although that’s a work in progress as well - here’s a link to it which escaped us in this post: company.edgeryders.eu ). Of course it can be so much better used. I wouldn’t set as goals in an Edgeryders social media campaign more engagement on facebook as the primary focus, but as an organic growth if more participation happens here on the platform that is of course much better storytold and packetized than now, and feeds back in thanks to the facebook engagement.  At least this would be my ideal situation :slight_smile:

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Fixed your link :))

The company.edgeryders.eu URL now is the official one for the company website. I made it work yesterday.

(I never got how these double and triple comments happen. If somebody will enlighten me, I could maybe fix it in Drupal.)

Mattias, I know exactly how they happen

…it happens when the user clicks send but nothing seems to happen so they click send, again and again. I fell for it this time! Do we have a request for adding delete buttons in the queue?

Good to know

Thanks! So it seems to be the moment to switch to a queued mode for e-mail sending (b/c synchronous notification e-mails is what makes the page load time slow when sending a comment). Maybe I will also get AJAX comments done in Drupal Commons, I have to see.

Will also add the delete button.

Yup

[Matthias], I second that. It happens, it happens…

Delete button added.

All logged-in users now have a delete button for their own comments. If comments got replies already, they can only be edited however (like before).

(I never got why on earth everything in Drupal needs a special module and an hour of research … if somebody could enlighten me :smiley: )

Asynchronous e-mail notifications enabled.

Submitting a comment or post should feel much faster now as I managed to get all the e-mail notification sending happen in the background (all five minutes).

Team Work - A Proposal Including some Guidelines Insights and…

Team Work - A Proposal, Including some Guidelines, Insights and Experiences

Social Media Experience and Insights

I’ve been studying social media quite extensively, in the theoretical and practical sense,

also from a psychological perspective in my research,

( my background in research includes also social psychology,

and I’ve been studying online collaboration issues )

and I (co)manage many different pages and groups on social media ( mostly facebook )

for different initiatives and organisations.

And what I’ve noticed is that every page and every community is very different,

and it’s hard to find a set to toolkit in the box of practices and styles that would be

‘one size fits all’ . One advice that is good and works in one place

can be “not very proper” in another place.

Obviously it’s also about knowing the community, and what energy brings them together.

It is also about what practices and styles are common in the community.

So I would say, the engagement is more about quality than quantity.

That’s why, we have to keep being attentive, listen, and learn as we go. We can also constantly learn and improve and adjust our practices.

Diversity

I think the strong point of Edgeryders is it’s community diversity.

We have a lot of different people in the community and it makes it unique.

I would propose making it a team work,

like I was proposing for making Lote3,

so instead of just taking a lead,

I proposed making a social media team

(with coordination)

We could encourage the community members

to propose the content they would like to be featured

and in this way we would keep the diversity

in the way we present edgeryders to the world.

It could make it much more interesting and involving.

Focus on the people

In the social media it’s important to give impression

that the community is made of people

that contribute in unique ways.

Also, as I was emphasizing in our social media campaigns for lote3

acknowledging everyone’s unique contributions is important.

Engaging on social media

As part of the policy for social media campaign for lote3

we wanted to bring all the discussions to the platform

and the facebook page updates created a form of a newsletter.

The aim was not to create more engagement on the facebook platform,

but people were encouraged to continue discussions on the platform.

It also has benefits of keeping the conversations, and not losing them in the crowd of facebook posts. This way we can actually develop projects from the discussions much more easily and build more engagement in making something happen, instead of just liking and commenting.

In other words the policy was “we did not like facebook” and spreading facebook links around,

( https://edgeryders.eu/lote-social-media-team/task-1392-1400 )

and as not all the community members had even used facebook ( for obvious reasons )

This policy can be easily changed if we decide that we do want to develop the facebook presence and engagement on the facebook platform.

But this might not directly lead to increasing engagement on the platform.

So we have to be careful how we do it, to get the best results.

Posting a lot

If we want to focus on engagement and encouraging to participate in projects

it’s better to focus on quality than quantity.

When a page is posting a lot, posts are displayed to much less users of the social network news feed, and much less engaging. So it’s not likely that people will notice all the content or that it will create engagement.

( People can even unsubscribe because the page is ‘spamming them’ with too much posts in their feed, so they don’t have the balance to keep up with other news feed )

Another thing is if one person commits to make posts many times a day and every day, it’s quite likely that he/she will have a burn out very soon, and also the posts will not be as interesting as if someone with a lot of motivation was posting them.

That’s another reason for a team work.

Team Work

Teamwork is also more in the spirit of edgeryders, and encouraging the diversity and inclusion.

We could also possibly apply the economy app and mozilla open badges  to reward the team for their contributions.

It could also include financial rewards if there was ressources available.

And we could also possibly experiment with the budgets for some additional content.

But maybe the main strength and attraction would be involvement and participation, and the financial aspects would not play the primary role.

This would probably need coordination, as an extended version of the social media team.

So in this case I could volunteer for example to coordinate the contributions and encourage the community to make their contributions.

Again it would promote inclusiveness, diversity, participation and engagement.

Maybe if we had just one social media content creator we would ourselves get bored quickly having lots of posts per day in the same style, and even the most engaged people would not have the time and attention span to read it all :slight_smile:

not to mention the community (busy with catching up with lots of other pages and initiatives) and even less the potential new audience.

The benefits of teamwork is that we can also use the diversity of our skills and styles and learn from each other. It could also contribute to making it a creative experience and a project in itself, collaborative inclusive making things happen and making an impact together.

We could combine all our projects proposals, styles and experiences,

combining professional approaches with more personal approaches,

focusing on productivity, making things happen with the community,

and the professional “packaging”.

An experiment in distributed social media management ( with coordination)

but focused on the community,

Exercising the distributed Think Tank qualities in practice.

and our ability to work together in a collaborative ways.

Experimenting, creating and implementing different content types, and different forms of campaigns can also get much more attention and participation, than monotonous ways of posting. Teamwork and collaborative approach can make it happen.

“People are here for the people”

Engagement is stronger if we are making something together in a participatory inclusive ways, and if we can all meetup in real life. I think Lote is a strong aspect of building engagement, and the perspective of meeting in real life with the community is a strong motivation for getting involved. That’s why I could encourage a lot of engagement while making lote4.

Platform tours and connecting to people and projects

For encouraging people to create new content on the platform it’s good to know the platform well and know the specifics of it. Very often people ‘from the edge’ like challenges and they prefer to use ‘non obvious’ tools made by community such as the edgeryders platform might appear for some people. This is why we have the welcome calls to give first ‘tutorials’ and ‘tours’ to the newcomers, and try to engage them in a more personalised ways.

Sign ups

As we know from welcome calls, the number of sign ups does not indicate the measure of engagement. I think it’s more important to encourage engagement, instead of just sign ups in big quantities, as then everything is “spread thin”. We have many non active members already.

Many people sign up, but then they do not follow up with the platform and the community.

This is why it’s more important to encourage new members to actually engage. This is what I could ( keep on) volunteer for as well.

Building things together in a collaborative and inclusive ways

While taking a lead on something we should remember to keep the openness and inclusiveness. This is also the case for social media strategies. When committing to coordinate the social media content creation and engagement, we should remember to make it inclusive and inviting. Also welcoming the diversity.

We should show the strong points of edgeryders, also in the ways of social media expressions, image and PR.   

Thats why showing diversity and being inclusive in the well coordinated team work could work best.

Twitterstorms

If we want to give some news more publicity, we could engage the social media team and the community to join twitterstorms, and tools like thunderclap, and measure the social media engagement with the appropriate tools. This can create a big social media impact if we’ll make it a team work and if we’ll have the inclusive participation, so that the community feels that they are not only supporting something, but they are included in building something together.

Newsletters

I would also use the community newsletter to encourage everyone to participate in our activities and building projects together, and also to keep contributing to creating social media content. Of course also to build engagement and participation in making lote4 and encourage the social media buzz in the “usual” ways.

Social Media Engagement Agenda

Like in the lote3 campaigns, in the social media team we would post the Agenda of important events and news to spread in appropriate time frames, with links to the content we want to share, and appropriate hashtags, this would help to create a bigger impact and “trending” in the social media. Again it’s important that community is not only supporting something but in included in building something together. So again inclusion and participation.

Time frame

I plan to implement these ‘strategies’ in the coming weeks and months while building engagement for making lote, but also “lote as a process” . So over the next few months I’m planning to encourage such engagement.  

Measurements

Except obvious quantitative metrics of engagement, the most important metrics is how much interesting things and projects we have to present on our social channels, this means focusing on being productive together and then sharing what impact we have made.

So I would say, Let’s all work together :slight_smile:

Dorotea this is super useful

Thinking about how we could make it into something easy to remember. Maybe a visualisation or something? What do you think?

yes, good idea, I’ll work on the visualisation :slight_smile:

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