Heard about the Russian Shawarma meme?

Thanks @saidhamideh for sharing this story about a meme where women have been posing with Shawarmas in Russia, Belarus and Ukraine.

Anyone else heard about it? @Mikhail_Volchak, @nataliegryvnyak?

Never heard of this. What is it all about?

not big here either

but i found this: Women In Russia Are Posing With Shawarma, Probably Because Putin

“Beautiful Girls and Shawarma was set up on VKontake, the Russian version of Facebook, ostensibly by “social media marketers” Roma Bordunov and Aleksey Novikov. As reported by Sputnik News, the two had a dream: “pretty girls and shawarma. They provide the photo session and shawarma, the girls provide ‘their presence.’” The surface narrative goes that the popularity of the original pictures soon caused the page to go viral, spurring women from Russia, Belarus, Ukraine and far-flung shores to send in their own poses with meat and flatbreads.”

but no-one really seems to know why…

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weird indeed. Some explain why not lahmajoun/cheboureki/kebab/khatchapouri?

hungry

this thread makes me hungry.

@Nadia, I hear about it first time… What is the idea of the mem?