Posting here the information about the next NGI Communication Training will be held Today at 15:00 via GoToMeeting, organized by the @NGIOutreachOffice:
The theme will be How to tell your NGI story. With Katherine Anderson, we will provide your with a “Storytelling 101”, which is a set of principles, tips and tricks that will contribute to make your communication more appealing and more effective.
AGENDA
Foreword
Objectives and agenda of the webinar.
Chapter 1: Stories? Why stories?
Why & how
Long-term vs. short-term storytelling
Storytelling and content strategy
Chapter 2: Storytelling 101
Basic rules of storytelling
Main ingredients for the press
Chapter 3: the main NGI story
The NGI poistion paper: why does it exist, how did we write it, and how to use it
The NGI brochure: why does it exist, how did we write it and how to use it
Differences between the story approach (few words, no figures) and the brochure approach (no words, many figures)
Chapter 4: the NGI messaging matrix
Based on the abstraction ladder principle: issues, vision (policy), actions (means & projects), results
Chapter 5: our editorial strategy at a glance
Communication objectives
Target audiences
Communication channels
Phasing
Next steps
Epilogue: Special requests, questions & answers
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GOTOMEETING
Please join the meeting from your computer, tablet or smartphone.
Access Code: 792-715-661
You can also dial in using your phone.
Belgium: +32 28 93 7018
Access Code: 792-715-661
More phone numbers
Denmark: +45 32 72 03 82
Finland: +358 923 17 0568
France: +33 170 950 594
Germany: +49 692 5736 7317
Ireland: +353 15 360 728
Italy: +39 0 247 92 13 01
Netherlands: +31 207 941 377
Norway: +47 21 93 37 51
Spain: +34 932 75 2004
Sweden: +46 853 527 836
Switzerland: +41 225 4599 78
United Kingdom: +44 330 221 0088
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