Matera, the seat of the first unMonastery and a city dear to all edgeryders, has made the shortlist for European City of Culture 2019. 21 cities applied for the title; 6 of them made the shortlist. It is fair to say that all of us contributed to this initial success of Matera in the following ways:
- the unMonastery is Comitato Matera 2019's flagship project for social innovation.
- the unMonastery and LOTE3 have made a significant push to build for Matera an European stature. The European dimension may have been the weakest dimension of Matera's bid, and we helped fix that.
- several people participated to the city's online community.
- Matera made the news on November 13th, just as a city delegation presented to the adjudicating panel in Rome, by unleashing a Twitterstorm that made the hashtag #portaMateranel2019 trending topic n.1 in Italy for over three hours. After we were asked for help, many of us participated actively in the Twitterstorm, tweeting in English and showing that a global alliance stands behind the city; plus, we invented the Twitterstorm! It was actually me suggesting it to them. [Ilaria] was in Rome, and showed the panel the tweets coming through with an iPad.
We can all share in their joy and claim a tiny bit of credit in this success. Enjoy this fantastic video of [IdaLeone] (if you did guerrilla knitting in Matera you met her there!) getting emotional just as the official news is given. Watch it to the end, it's worth it