REPORT Frankfurter Automobil Ausstellung, 22.05.2022

Frankfurter Automobil Ausstellung (FAA)

22 May 2022

In Frankfurt, the regional dealers presented 36 car brands, with more than 150 cars and 20 motorbikes at the exhibition. The dealers are consulting interested visitors about the actual car models, availability, delivery times and funding opportunities for electric and hybrid cars.

FAA is since several years based at the Klassikstadt site, a former factory facility. In the Klassikstadt, there are some vintage car workshops and dealers. There is also place where vintage car owners can rent a parking place for their vintage cars, while not driving (usually over the winter time). The vintage car exhibition in the Klassikstadt was open to all FAA visitors and provided a contrast to the new cars on the outdoor area.

On Sunday, 22.05.22 I was in Frankfurt and talked to 24 people during the time from 09.30 to 18.00. Since the interviewees were mostly men (as the majority of the visitors too), it was not simple to interview female participants. Most of them refused to talk, only 2 women did the interview together with their partners.

In the outdoor area were presentations with music and it was partially very loud, so I tried to get the interview partners in the inside area from Klassikstadt. There were a little bit less noise.

In my opinion, FAA is a good place to get interviews because the visitors are coming to see new car models and some of them are interested to buy new cars. It was the first exhibition after corona, so I think the next events will have more and more visitors.

The next FAA is on September 18, 2022 in the Klassikstadt Frankfurt.

Consideration:
Most people did not know what the term of circular economy means. After I explained it to them, not everyone was able to classify it correctly. Some of them confused it with the economic cycle in the car industry. Environmental protection and sustainability, on the other hand, were known to almost everyone and they had something to say about that. I had to convince people to take part and I needed to explain to them what the topic is and the reason why we are doing it.

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