When we applied for the Che Fare bid, I was myself quite skeptical of the whole process: this voting issue is driving people nuts for different reasons - from social media harassement, to email bombing, ecc. But this is it: either we go for it, or we don’t. I can make instructables, no problem. However, I think the issue here is deeper: it’s about getting thousands of votes (Farm Regeneration has over 4000), and doing so in a creative way by building content thanks to two communities which speak different languages. It’s a challenge, but on the other hand the first unMonastery is being launched in Matera, and this is an Italian competition: I see this as an opportunity to re-word the unMonastery who has been quite a complex project to explain and justifiy to local community.
Thanks to the different reactions which came out in the past week, I think there is a list of core issues which can be tackled by generating content and giving visibility to the people which are now going to be in Matera: the unMonastery is finally going to hit the reality proof, and we have the first unMonasterians which will committ for different months to a project. Personally, I think this is the most important thing, and on this we can build something interesting.
The instructables in English are a condition sine qua non for launching the social media campaign: as with the Twitterstorms, this is the only way to go through this without any suprises.