Good point. Journalists often look for ‘blood in the water’ and if they can’t find much, then maybe ratchet things up a bit to increase the controversy.
And FB has to operate at a scale beyond what many of us can probably even imagine. So naturally whatever they do, good or bad, is going to look big to anyone who looks. And Amazon does the same thing with Alexa.
But there is a bit of a story here though for the reason you point out: they don’t disclose.
The “break things” ethos unfortunately allows a lot of room to justify unethical behavior. And this is exactly why they get so much scrutiny. The company leadership misrepresents what they do, even, in the case of Zuckerberg testifying to Congress, while under oath. Those sharks will never leave his tail after that.