We now have a telegram channel which we will use as a dissemination channel to replace social media moving forward. Ths in order to meet two needs: 1) give the community members an easily accessible way to stay on top of the best of edgeryders 2) further lessen our dependency on commercial social media services.
You can think of it as a kind of mailing list. We will need to find the curatorial approach: focus (what kind of thing do we post there), language and frequency, good times of the day for different kinds of post.
A direct message is much more personal and “cozy” somehow. It’s less noisy than social media which can sometimes feel like yelling out into the void of nothingness. Some specific features to highlight:
- Easy to sign up - you follow a link.
- You can have different topic specific channels (so you know who is interested in what- not possible with social media without significant effort or microtargeting in advertising campaigns)
- Easy to manage from the desktop application
- No privacy concerns: We are not storing anyone’s data
- We can set it to “broadcast” only if we want
- Easy for people who joined to also invite others to join
- Faster response to CTAs — calls to action
Click-through rates for messages are likely to be much much higher than for bots. Compare that to mailing lists, most of which have to work very very hard to get a five percent CTR, and whose managers throw their arms up in victory at ten percent. Even premiere newspaper publishers would consider a 20 percent CTR a sign that their reporting system might be broken.