We’ve got a comms team to do comms. Because we want more people to understand the value that is in the Edgeryders community platform in terms of:
- great people
- and opportunities
Last week I talked with @nadia to figure out - together with her - how I can use my skills the best to make a valuable impact. And we came up with the following:
One of the hurdles Edgeryders currently runs into, is the massive amounts of valuable information, but no clear overview what Edgeryders is all about. In other words, why should “I, as new visitor (possible new community member or new partner/funder) trust Edgeryders - and subsequently join and become active” in the community.
We have a lot of great standalone threads and stories, but an overarching message is missing:
- What is being discussed on Edgeryders right now? (meta)
- What results have the projects Edgeryders has been part of had? (who ahve we partnered with, what has been the impact, etc)
- Who is Edgeryders?
We can fill this gap. And a, likely, impactful method is by:
- writing up engaging long-reads with personal thoughts by the founders, and other instrumental members who have been/know the community through and through.
- push this content in the right channels (Linkedin, Medium, @fsimonov may have some ideas as well).
- use the longform to cut out nice social lines and use this throughout other social media pushing our threads and stories from the community members on the platform
Over the next few months I will be working several features - which means I’ll have to ask a little bit of time from all of you individually for interviews. Usually, an interview for a profile takes between one and two hours (it depends on the flow: if you feel comfortable, the time will fly by and before you know it, we’ve been talking for several hours). And I will have to do desk-research prior to the interview, and after the interview.
Why these profiles? Character-based narratives are one of the most engaging written forms of storytelling. And to tell the story of something “abstract”, the best manner to make the meta a little less meta, is by letting the story being led by a main character. In this case: you.
Over the next 6 months, I will write 6 different features. But before I start, I think it’s be good to break down who it is I should be talking to.
Tagging some who I think will have some input in who to interview the stories (but if I missed someone, do let me know): @noemi, @nadia, @alberto, @matthias, @johncoate, @natalia_skoczylas, @hugi, @MariaEuler, @amelia, @ anyone else?