besides the messaging issues: didn’t we agree weeks ago that it needs to be holistic? Both personal networks and social? (I don’t know what the serb/czech messaging is, as I do not speak the languages)
The reason I am saying this, is because frankly, I am very surprised to hear that, somehow, the idea was that only social media would be a successful strategy? As both me and @anon82932460 have mentioned several times, in calls, on riot, and here on the platform: you can’t expect miracles from only social media, in any outreach strategy you use different strategies including in-person. But as we can clearly see from the numbers @anon82932460 shared, the ads are actually finally getting some traction.
Now, I would be the last to argue that this means we’ll hire through the ads, who knows? Likely through our networks, but it’s not necessarily true.
Ads are not my speciality, I am more of a comms kind of gal, and less of a marketing kinda whiz. But I do know both go hand-in-hand, and with ads you can broaden reach, and in-turn, increase conversions. But this won’t be (unless we have several millions like Trump does) of immediate effect. As @anon82932460 notes, this will take some time.
So, I do argue in favor of ads for local connectors, especially as they show to be more effective than other posts. But I do agree with everyone that if the language seems to be off to people native in the languages and living in those countries, that we need to change them. As I know, @anon82932460 is already on this, but do help him with this @noemi, @natalia_skoczylas and @Jirka_Kocian