Ok, so what I will be doing is still kinda vague, as I am still in the process of figuring out the best way to do it - but my aim is to:
- increase the amount of people who sign-up after having visited the platform and after that share relevant stories or comments in response to other stories.
- increase the engagement in the Campfire section of the Edgeryders platform from those who already have an Edgeryders account.
- increase awareness of how community members can generate more opportunities for themselves by contributing to the work of promoting events, developing new projects, research work and software development that Edgeryders (the company) does.
And in my role, I will do this by (this is the plan):
- Curating content (with the help of community managers in terms of stories they like, and checking with @anon82932460 how the engagement stats on them are elsewhere)
- Producing and publishing editorialized content
- Producing & curating visual content
- And last but not least: optimizing/editing content posted by community managers and members
And to give you an example, this is a quick edit I did on the Czech protests.
For any first action we want people to take, we need to:
- show the added value for them
- build trust (who are we, can they trust us)
In messaging - anywhere, by anyone, to anyone - people need to know “what’s in it for them” if you want them to take action. And we want people to take action: we want them to share their stories.
So, part of my task is to figure out, what could be in it for them. Right now we have the financial reward, but that’s all the way at the bottom (and it’s honestly not the best incentive).
Another important part is trust. How we incorporate this, we’ll (I) have to think about a bit more.
Now, I’ll probably share a whole lot more in the future, Ineed to start prioritizing what needs to be done first, but one simple rule journalist follow to get the message across: use simple words. And the introduction to Welbbeing, for example, already has too many “difficult” words:
We are on a journey to help one another to find the right ways to navigate the changes that are happening in Europe. How are we building good lives against a backdrop of massive social, economic, political challenges? How are we creating opportunities for ourselves and where can we support one another better? In work, health, family, community life.
And, from this text - as an example - I don’t understand
- what I should do
- why I should to it (broad ideas about how the end of the world is coming aren’t helping, we need very specific examples that people can relate to)
- what is being done with what I do
- why should I trust you
- what is being done with what I do
So, what would be really helpful is if all the community managers could write in a comment here, how they explain what the project is when they are talking with people: what do you say to convince them - even if it is situational, please add it (and note the situation). I’ll take all of that, plus what’s on the platform already, and I’ll try to craft it into something that makes sense.
When it comes to publishing editorialized content, I think @nadia and I will have more conversations about what this would look like.
In terms of editing stories, we should come up with a system that works:
- either asking people if we can edit their stories and show ti to them for approval
- adding a short lead to the story only, a small introduction helping people to engage with the story
- or rewriting the story but publishing it as a stand alone piece, or merging several stories into one engaging article
@anon82932460 are having a call tomorrow to try to harmonize what we’re both doing, and feel free to at anytime jump in and let me know what you’d need.