Can personal transport and a healthy environment co-exist? Why do the auto industry seem more interested in profits than in life? What if we could build a car company on principles of stewardship? Riversimple was started more than 10 years ago with these and other questions. We are now at the point where we are optimistic of having our first hydrogen powered cars on the roads in the UK by the end of next year.
We started by re-thinking the car and realised this wasn’t enough - we need to re-think the auto industry. We then realised that this wasn’t enough. We need to re-think the whole company legal framework, something that has barely changed (in the UK) since 1855.
What we have now is a design for a car that will be the most aerodynamic and energy efficient commercial vehicle in the world. It will not be available for sale (since a sale of product model encourages obsolescence) but only for lease, on contracts from a few months to a few years. It has been designed by a team, led by the man who led the team designing the modern Fiat 500.
We also intend to make our technology available on-line, through the independent open source foundation we established called 40 Fires.
The really exciting thing is that stewardship is embedded into the DNA of the company. The board are obliged by law to serve the purpose, which is “to build and operate cars whilst systematically eliminating the environmental damage caused by personal transport.” What’s more the board are appointed by and report to, “custodians” who speak for different stakeholders - investors, customers, staff, suppliers, the community and the planet. Yes, we have appointed a spokesperson for Mother Earth, who has formal power within the organisation. As far as we know this is unique in the world.
We have raised and invested more than £10m so far. Currently we are finishing a beta version of our car, which should be ready for public viewing in February 2015. We then need to raise more funding, to start a trial in the UK in the second half of next year.
