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@alberto

yes, monopolies are always bad because they limit the freedom of the consumer/user to walk away and go find another supplier to his or her liking. But sometimes monopolistic provision is way more efficient than pluralistic provision. Classic example are aqueducts

Indeed. You also illustrate the reason that the United States Congress needs to write new antitrust laws. Because

1. As Google says, “competition is just a click away.” And they’re not wrong.
2. In a world of zero marginal costs and total abundance on both the supply side (essentially infinite bits) and the demand side (billions of potential customers), the current laws don’t apply.

I’m sure serious proposals for antitrust in networked societies exists. If anybody can point me in the direction, I would be grateful.