Ah ok, great. We have built a website for the festival where people can find aggregated information and where they can sign up for a ticket by filling in a form.
The festival site is updated by picking up content from our discourse platform (where we are right now) that is tagged a certain way. So to begin with what you do is creae a new post and copy past the content of the google doc into it. More info here:
The way we will be promoting events, pushing out calls for participation and support is to point people either to the festival site or the individual post on edgeryders.eu that contains the information about the event in it.
When we do communication outreach we try to think of people who are well connected in the networks where we will find many people we are looking for. And we have to think about the constraints under which people are working.
As I understand it, teachers in Sweden are underpaid and overwhelmed with an ever growing burden of tasks. So rather than try to engage them directly, perhaps it makes sense to start with people who have a direct interest in children drawing the benefits of open source?
My first hunch would be technologists/ graduates of technical university programs who have children in school that we might want to reach out to. People who work in tech companies in Sweden and have school age children might be a good starting point. What do you think? Are they also likely to be members of some of specific labour unions? Where else might we find them… @hugi might know about how KTHs Alumni association works?
Another could be networks of people living in Sweden who went to schools like Hyper Island or the Chaos Pilots (@zelf might know if there is an alumni association/ some way of reaching them).
Then we know that a lot of people likely to be on linkedin, facebook and instagram. There @fsimonov will have a better idea of how to reach out to and engage people via those channels.