Sharing the lessons
As I am reporting this & synthesizing I’m thinking: how about something like “Run your own twitterstorm” is an example of input for the unMonasterian’s Cookbook, a resource pulling key lessons from the Lote experience? A couple of short reflections or how to’s would be:
Why throw a twitterstorm?
It’s a cheap way to raise people’s stakes in your project and initiative, money and time wise, kind of like a free marketing tool. There are, however, quite important aspects to care for, namely that the twitterstorm is a collective effort. A successful twitterstorm generates conversations, doesn’t just push content into the world; the message doesn’t travel from A to B, C and D, you want to see B & C interacting and building on it together.
When? ideally you’d organize when interest in your project is sensibly reaching a peak aka when you’ve got some leverage.
How did Edgeryders do it?
We allocated 1 full week of work and preparations (can do it well with a core group of 2-3 people), spreading out the news, invitation with instructions for people to join, preparing a core set of roughly 60 ready made tweets to be translated in multiple languages, then pushed and spread in a semi-coordinated fashion.
What went well and what we can do better (growing list…)
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collaboration was at its best, we’ve had small, yet dedicated core teams - Edgeryders, unMonastery, Matera2019 caring for various social media channels
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we’ve been tweeting in multiple languages and that increased our reach!
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make sure we don’t tweet too fast: you don’t want to push content into the world and that’s it, you’d want to make it possible for others to see it and respond to it. etc.