I'm stepping out of the way so this debate can continue without my bogging it down. I really hope the community engage this one as Alberto has cited a few very very sticky points there that a lot of people will have a lot to say about. Please speak up.
Before stepping out though I would like to draw attention to the difference between two types of agency among two types of agent. There are human agents, and there are non-human agents. There is the motivational agency and the intentional agency. A human can be motivated, acting in such a way that their activity is not necessarily rationalized, preconceived, evaluated, or focally directed. They do what they do because they 'are passionate', or perhaps they 'know its the right thing to do'.
Intentional agency applies to non-humans as well as humans. A computer program can be intentional in that it acts according to programmatic criteria, it intends results, having goals, and planned processes to achieve those goals. Business plans are intentional, and human beings initially 'motivated' can also pass through hybridization and can become wholly intentional agents (soldiers, spys, police, investors...).
I am motivated by honesty, truth, and the will to live and lean with life toward these values. I'm aware that the Romans used to kidnap Saxon chiefs and have them
'sign up' for Christianity by force, knowing that this would be their saving grace later amidst the inevitability of the Saxon's eventual overpowering of the Empire. Thus the Holy Roman Empire, the Golden Bull, and the societal evolution of the last 1500 or so years.
Now we are faced with another bull, the Bronze of Wall St. And you are asked not to consider your values, but instead focus on the goal...forget your inherently human motivation, focus, rather, with intent...
The choice will be yours.