Copywriting for the summit/comms campaign

Workspaces Edgeryders Events Websites
1

Background info

We need the following copywriting materials produced:

1 . An engaging description of the edgeryders organisation. This means:

  • Go through the draft texts of the different pages of our website: Start here, About us, Services, Methods, Themes, People, Projects, Blog
  • Produce Engaging & succinct descriptions of what edgeryders is/does/value added is in three formats: 150 words, One paragraph (for inclusion in “cold call” messages), one sentence (for twitter) and a tagline that we can use in all communication outwards.

2 . Produce an engaging + short description of the summit (and each of the sub-themes/sessions in it’s program) in multiple formats:

  • A landing page (150 words)
  • script for a 1-3 minute trailer video
  • 1-3 sentence to add to the bottom of blogposts
  • Social media status updates (twitter + linkedin + facebook page)
  • Header- Banner for social media accounts

3 . Produce an engaging call for speakers to participate in the event in three formats:

  • A landing page (150 words) with a call to action to engage them to sign up as a speaker:
  • A one paragraph cold call text we can copy paste into emails
  • 1-3 sentence to add to the bottom of blog posts
  • Social media status updates (twitter + linkedin + facebook page)
  • Header- Banner for social media accounts

4 . Produce an engaging call for funders and partner to support the event/sessions:

  • A landing page with a call to action that engages them to book a meeting with us (150 words)
  • A one paragraph cold call email template we can copy paste into emails
  • 1-3 sentence to add to the bottom of blogposts
  • Social media status updates (twitter + linkedin + facebook page)
  • Header- Banner for social media accounts

5 . Add a catchy (twitter conversion friendly title) + call to action at the end of the article for each of these posts:

6 . Produce two Long-form editorial text s(1,000 to 1,500 words) for the blog (put in a way that engages people to want to get involved in the event, but doesn’t reveal any crucial information. So we’ve got their attention, but if you want to know more, they need to sign up for the event).

2

this summarises it, or am I missing something important @estragon?

3

Should be everything.

4

@skvandor - for you this translates into:

Landing Page: Landing Page for Events (Template)

5x Status updates for Twitter (calls to action):

  1. Come to the event (with hashtag/keyword suggestions)
  2. Come to a specific session(with hashtag/keyword suggestions)
  3. Propose a speaker (with hashtag/keyword suggestions)
  4. Partner with us (with hashtag/keyword suggestions)
  5. Fund us (with hashtag/keyword suggestions)

5 x Social Media Flyers ( 2 x event announcement, 3 x calls to action)

  1. Come to the event (with hashtag/keyword suggestions)
  2. Come to a specific session(with hashtag/keyword suggestions)
  3. Propose a speaker (with hashtag/keyword suggestions)
  4. Partner with us (with hashtag/keyword suggestions)
  5. Fund us (with hashtag/keyword suggestions)

Communication materials for soliciting support from potential partners and funders

  • Text for the Header/ Banner for social media accounts
  • C​old call​ texts for twitter message package ( * 1 tweet opener, 1 follow up Tweet, 1 follow up DM )
  • 2 x ​Cold call​ text for Linkedin message package: (1 opener, 1 follow up - max 1 short paragraph each)
  • text for 1- 2 page summary of the program to be published as PDF for attachment
  • Engaging Prompt to book a meeting with us to discuss working together
  • Email to friends and allies to ask for their help by doing one or more of the following :
    • Join us at the event because we feel they could add value to the event
    • Partner their organisation with us (means contributing visibility and or funding)
    • Send an introductory email to connect us with people they know at organisations that might contribute financially

Long-form editorial texts (2 x 1,000 to 1,500 words) for the blog

  • Invitation text for general audience ( 2 x editorialised post of approx. 1 A4 length + 2 x A5 summary texts)
5

Sure thing, just going through the scope of work in depth. Will revert with questions by tonight.

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