1 . An engaging description of the Edgeryders organisation. *
- Go through the draft texts of the different pages of our website: Work in progress, but you can Start here
- Produce Engaging & succinct descriptions of what edgeryders is/does/value added is in three formats: 150 words, One paragraph (for inclusion in “cold call” messages), one sentence (for twitter) and a tagline that we can use in all communication outwards.
2 . Produce an engaging + short description of the summit (and each of the sub-themes/sessions in its program) in multiple formats:
- A landing page (150 words)
- Script for a 1-3 minute trailer video
- 1-3 sentences to add to the bottom of blog posts
- Social media status updates (Twitter + Linkedin + Facebook page)
- Header- Banner for social media accounts
Questions:
a. How many subthemes/sessions will be in the program for which copywriting is needed? Max. 6
b. Do you need the script from me too? No
c. What information would you like in the sentences at the bottom of blogposts? We want them to know that this blogpost is part of a conversation in connection with an event on topic X. Want to prompt them to contribute a thoughtful comment to the blogpost then and there, (thereby securing their ticket to the event itself).
d. How many status updates per platform in the build-up to the summit? 6 status updates per platform, objectives are to engage people to:
- Propose a speaker (with hashtag/keyword suggestions)
- Come to the event (with hashtag/keyword suggestions)
- Come to a specific session(with hashtag/keyword suggestions)
- Partner with us (with hashtag/keyword suggestions)
- Fund us (with hashtag/keyword suggestions)
- Help spread the word about the event further/give our messaging wings
3 . Produce an engaging call for speakers to participate in the event in three formats:
- A landing page (max. 150 words) with a call to action to engage them to sign up as a speaker:
- A one paragraph cold call text we can copy paste into emails
- 1-3 sentences to add to the bottom of blog posts
- Social media status updates (twitter + linkedin + facebook page)
- Header- Banner for social media accounts
Questions:
a. What information would you like in the sentences at the bottom of blogposts? The process and benefits of participating in the event. That unlike normal/mainstream events this is not a pulpit type event, but more of a deep listening & conversation exercise between peers ( see what we mean by this by looking at the format info from a previous event). A prompt to fill in the registration form.
b. How many status updates per platform in the build-up to the summit? 6 per platform ( one status update for each theme/ track in the program).
4 . Produce an engaging call for funders and partner to support the event/sessions:
- A landing page with a call to action that engages them to book a meeting with us (150 words)
- A one paragraph cold call email template we can copy paste into emails
- 1-3 sentence to add to the bottom of blogposts
- Social media status updates (twitter + linkedin + facebook page)
- Header- Banner for social media accounts
Questions:
a. What information would you like in the sentences at the bottom of blogposts? We want to convey that the event is more than just an event. That by helping us with this event they are actually directly contributing to achieving real impact on fixing the issues at hand as part of a well thought through impact strategy (see attached pdf and this description of our Edgeryders overall impact strategy, e.g why we use a platform and our tech)
b. How many status updates per platform in the build-up to the summit? * 5 x Platform*
**5 . Add a catchy (twitter conversion friendly title) + call to action that we can add to long form editorials /blogposts on topics related to the theme of the event**
6 . Produce two Long-form editorial texts (1,000 to 1,500 words) for the blog (put in a way that engages people to want to get involved in the event, but doesn’t reveal any crucial information. So. we’ve got their attention, but if you want to know more, they need to sign up for the event).
7 . Text for 1 summary of the program to be published as PDF for attachment
8 . Engaging Prompt to book a meeting with us to discuss working together
Question: What would you mean by ‘prompt’? I mean a short call to action presses the right buttons so that they get in touch to book a meeting with us.
9 . E-mail to friends and allies to ask for their help by doing one or more of the following:
- Join us at the event because we feel they could add value to the event
- Partner their organisation with us (means contributing visibility and or funding)
- Send an introductory email to connect us with people they know at organisations that might contribute financially
10 . 5 x Social Media Flyers (2 x event announcement, 3 x calls to action)
- Come to the event (with hashtag/keyword suggestions)
- Come to a specific session (with hashtag/keyword suggestions)
- Propose a speaker (with hashtag/keyword suggestions)
- Partner with us (with hashtag/keyword suggestions)
- Fund us (with hashtag/keyword suggestions)